Tourism promotion: Also need to "catch the trend"

Inviting celebrities to experience real-life tourism is a new trend (in the language of young people, it is called catching the trend), applied by many companies and businesses. Reviews promoting tourism by artists and celebrities (KOLs) always have the power to spread, creating an effect for promoting destinations. Therefore, the provincial tourism industry also needs to pay attention to grasp this trend.

Celebrity Branding

Recently, the number of Korean tourists to Khanh Hoa has been continuously increasing. Nha Trang - Khanh Hoa has become a destination sought after by Korean people. First of all, it is the result of the promotion and advertising process through tourism fairs and roadshows organized by the provincial tourism industry in Korea. However, that result is largely due to the impact of images and reviews of famous Korean people (singers, actors, etc.) who have traveled to the land of Agarwood. Most recently, when actress Lee Hyeri (famous for her role as Duk Sun in Reply 1988) posted photos of her trip to Nha Trang on Instagram, she received nearly 700,000 likes and nearly 2,400 comments. Many fans of this actress said they will plan to travel to Nha Trang soon.

Singer Doan Trang's family vacations at Ana Mandara Cam Ranh resort.

However, not all international tourist markets, Nha Trang - Khanh Hoa tourism has made a clear impression like the Korean tourist market. Even in Southeast Asia, tourists from many countries still do not have much information about tourism in the land of Agarwood, including Indonesian tourists. In a recent survey of Khanh Hoa tourism, a famtrip delegation of leading Indonesian travel companies highly appreciated the attractiveness of Agarwood tourism after visiting VinWonders, going on island tours, and taking mud baths. However, what surprised many tourism businesses in Khanh Hoa was that Indonesian travel businesses said that before coming to Nha Trang, they knew almost nothing about tourism in the coastal city. “Nha Trang is so beautiful, tourism here is very developed. However, Indonesian people, including me, do not have much information about Nha Trang. After this trip, we will promote and introduce tourism of this city to Indonesian people. But it would be better if you invite famous people of our country to travel here, thereby creating influence for tourists”, Ms. Deasy Christina - PT Globalindo Kreasi Wisata Company shared.

Need to quickly grasp the trend

According to tourism communication experts, the provincial tourism industry needs to pay more attention to inviting celebrities and artists to experience and introduce Khanh Hoa tourism. According to Mr. Dang Manh Phuoc - CEO of The Outbox (a market research and data analysis company specializing in tourism), most tourists today are young people who use social networks a lot. They love real experiences and like to watch vlogs of famous people. Therefore, taking advantage of the influence of celebrities to communicate about tourism is a trend that many countries and localities are implementing very effectively. Therefore, to attract tourists, the provincial tourism industry cannot stay out of this trend.

Actress Ngo Thanh Van with check-in photo at The Anam resort

Actress Ngo Thanh Van with a check-in photo at The Anam resort.

In fact, recently, some famous resorts in Khanh Hoa such as: Six Senses Ninh Van Bay, Alma, The Anam, Ana Mandara... have also invited KOLs to promote tourism, including singer - travel blogger Quang Vinh, actress Ngo Thanh Van. “Through research, we have found that today's tourists first choose a destination, then choose a specific resort. Therefore, in our promotional strategy, we always introduce the destination first, then include information and images of our resort. And the best way to promote today is to invite artists and celebrities to experience and promote. They are people who have the conditions to travel to many places, have a professional content production team and a large audience. Therefore, when they go to a resort and have a review, posting images of the destination will create a very good promotional effect," Mr. Le Dai Hai - General Manager of Ana Mandara Cam Ranh explained.

In addition, according to many experts, Vietnamese tourism in general and Khanh Hoa in particular need to conduct deeper market research, grasp the tastes of tourists, and from there have appropriate communication and marketing methods. With the limited budget, the tourism industry can mobilize promotional resources in the business community, encourage the conversion of the promotional model from businesses to foreign partner businesses, to the model from businesses to customers to directly approach tourists in the target market, thereby improving the effectiveness of promotion. "Each market is different, so we also have to grasp their tastes, from there we can choose to invite artists or travel bloggers to experience and promote. For example, with Korea, most tourists are young and are greatly influenced by bloggers, so we pay a lot of attention to inviting bloggers to stay and review tourism", the manager of a resort in Bai Dai (Cam Lam) shared.

THANH NGUYEN

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