'Advertising spreads positive values in society'

Mr. Lee Weon Suk, General Director of Daehong Communications Vietnam, a member of the final jury, said that this year the submitted entries, as well as the winning content, were of higher quality than he expected. The success of this year's event made him expect the advertising awards to take place annually, increasing in scale and quality.

"The level of Vietnamese advertising agencies is quite high in both brand and content," said Mr. Lee Weon Suk.

Mr. Nguyen Truong Son, Chairman of the Vietnam Advertising Association, Deputy Head of the Steering Committee - Co-Head of the Organizing Committee, said that each advertising work is an artistic product in applied arts. Culture is the core foundation that serves as a launching pad for unique creations to create good works.

Innovation - innovation in thinking is the key to open the door to the future of all fields, in which the nature of advertising is always creative, breakthrough, to create effects for the community. Creativity must comply with good customs and legal regulations. "We hold this award to encourage and honor excellent advertising products, eliminate advertising products that are false, violate the law, affect good customs, and protect consumers," said Mr. Son.

An 8-minute performance by 500 drones at Bach Dang wharf, Ho Chi Minh City on the evening of December 17.

Sharing more about the reason why the event attracted a large number of businesses to participate, Mr. Nguyen Tuan Quynh said that this year's award is a prestigious playground. Therefore, the event attracted the participation of major brands such as Vinamilk, Masan , PNJ, Nestlé, Momo, Casper, Sabeco, Vietinbank... The recognition and honor from the award not only opens up opportunities for businesses and creative experts to affirm their capacity and position but also creates a great driving force to promote the development of the Vietnamese advertising industry," he assessed.

"I believe that this award is worthy for businesses, advertising experts, the marketer community, the media, advertising agencies as well as KOLs/KOCs to participate in the competition as well as connect, exchange and learn from each other," the head of the jury emphasized. According to the General Director of Daehong Communications Vietnam, businesses and the advertising community should participate in the award to grasp advertising trends, which is also a way to increase prestige and brand coverage to consumers.

Vietnam Creative Advertising Awards - Van Xuan Awards is an annual award organized by the Ministry of Culture, Sports and Tourism in collaboration with the Vietnam Advertising Association, Vinama Media Joint Stock Company is the implementing unit to honor creative advertising works that are imbued with Vietnamese cultural identity.

The program is part of the activities to build and promote national brands in the "Strategy for developing Vietnam's cultural industries to 2020, vision to 2030" with the goal of contributing to building cultural industries and promoting the image of Vietnam.

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