The 5-day holiday of April 30 and May 1 is expected by manufacturers and businesses to be a great opportunity to stimulate demand and increase revenue. According to some retailers, the purchasing power of essential goods has shown signs of increasing in the days before the holiday.
These days, supermarkets, cosmetics, clothing, shoe shops, stores, and agents selling mobile phones, computers, and refrigeration appliances are rushing to prepare “unique”, super-shocking, and cheap products to stimulate consumer demand.
Typically, Vua Nem Bac Lieu store organizes the program "super sale - free up the gift warehouse". Meanwhile, Tokyo Life Bac Lieu Supermarket is running the program "Play big holiday - buy a lot, get a discount, buy 5, get 20% off, buy 3, get 30% off", 50% off sports shoes, helmets, 30% off hair accessories, bags, wallets... In particular, Tran Phu Bookstore is implementing a program of 50% off with a bill of 300,000 VND, 10% off with a bill of 1 million VND and 15% off with a bill of 3 million VND.
At electronics supermarkets such as Nguyen Kim, Sang Trang, Dien May Xanh, Viet Dung, etc., many programs welcome the holidays and summer with the application of various attractive promotional forms such as: "shocking discount refrigerators", "shocking price at golden hour", "buy early, deep discount"... with discounts of 10 - 75% depending on the type.
Consumers shop for promotional items at GO! Bac Lieu Supermarket. Photo: TL
Food is also an item that is running quite a lot of promotional programs during the April 30 - May 1 holiday. Surveying supermarkets and stores in Bac Lieu City, many stimulus programs are being implemented such as: Direct discounts from 10 - 30%, free shipping, buying with gifts... "Preparing for April 30, GO! Bac Lieu Supermarket has many attractive discounted items, so I buy in reserve to treat my family and friends", said Ms. Phuong Thanh (Ward 3, Bac Lieu City).
Consumer purchasing power during this year’s holiday season is expected to increase by 20-30% compared to normal days. Therefore, retailers in the province have proactively increased their inventory and extended the promotional period to 2-3 weeks before the holiday. However, in the maze of “sale storms”, consumers also need to choose suitable products, quality goods, and reputable places to buy to avoid losses for themselves.
THUY LAM
Source: https://www.baobaclieu.vn/thi-truong-tieu-dung/ram-ro-khuyen-mai-dip-30-4-100378.html
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