Support promotion and introduction of OCOP products to people

NDO - The promotion and introduction of OCOP products have also been widely deployed by localities across the country. Accordingly, there have been more than 674 centers/points introducing and selling OCOP products associated with urban centers and tourist attractions in localities. OCOP products have been and are being widely accepted by people across the country.

According to the Central Office for New Rural Area Coordination, by the end of 2024, the whole country will have 15,590 OCOP products with 3 stars or more; of which 76.2% are 3-star products, 22.9% are 4-star products, 79 are 5-star products, and the rest are 5-star potential. Currently, the Red River Delta leads the country with 28.8% of the country's OCOP products; the Mekong Delta with 18.9%, followed by the northern mountainous region with 17.1%, the lowest is the Southeast region with 5.9%.

The promotion and introduction of OCOP products have also been widely deployed by localities across the country. Accordingly, there have been more than 674 centers/points introducing and selling OCOP products associated with urban centers and tourist attractions in localities. OCOP products have been and are being widely accepted by people across the country.

OCOP subjects actively participate in agricultural fairs.

Ninh Thuan province is one of the localities that always cares about and promotes activities to promote and introduce OCOP products. Therefore, many production establishments, enterprises and cooperatives in Ninh Thuan have quickly seized the opportunity, bringing their products to e-commerce platforms such as: Sendo, Lazada, Tiki, Shopee, Buudien.vn, social networking platforms, the province's e-commerce platform (sanphamninhthuan.vn). Through the province's e-commerce platform, it has attracted the participation of 96 units with 418 products. Along with that, the locality has provided a lot of support for businesses and establishments such as: building 14 online brand sets, 18 separate e-commerce websites, 18 retail software and helping 220 units apply electronic contracts in transactions.

Ninh Thuan aims to become a leading locality in applying e-commerce and developing the digital economy . The province strives that by the end of 2025, the digital economy will account for 12% of the province's GRDP; e-commerce revenue will reach 7% of total retail sales, and 100% of OCOP products will be put on domestic e-commerce platforms.

Diversified OCOP products.

In Ba Ria-Vung Tau province, the locality has about 234 products recognized as OCOP with 3 stars or more. To date, the province has 5 OCOP product display points. Some OCOP products are available at large supermarket systems such as BigC, Lotte, Aeon... The goal in 2025 is to develop 40 more OCOP products. Along with that, the province will also complete a synchronous and modern OCOP product management and supervision system; strengthen training and capacity building for officials and entities; step up trade promotion, product promotion, and gradually expand export markets.

According to the representative of the Department of Agriculture and Environment of Ba Ria-Vung Tau province, in the coming time, in order to create favorable conditions for OCOP subjects, the agricultural sector of Ba Ria-Vung Tau province will continue to support OCOP subjects to promote promotion, trade promotion, support to improve production capacity, improve technology, improve product quality to meet the increasingly high demands of the market...

OCOP products.

According to Ngo Truong Son, Chief of the Central Office for New Rural Area Coordination, promoting and promoting trade for OCOP products is practical, but to get closer to and create trust with consumers, the work of inspecting and supervising OCOP products needs to be focused on and implemented.

The Ministry of Agriculture and Environment has provided guidance and urged localities to step up the inspection and supervision of OCOP products, recall products that do not meet quality standards and requirements such as declaration according to the dossier. Since then, many localities have proactively developed plans and organized activities: notification and recall of expired products that the subjects have not completed the assessment and re-recognition dossiers; inspection and supervision of products after being recognized. This work has significantly contributed to raising awareness and responsibility of OCOP subjects, while affirming the role of state management agencies and the reputation of OCOP products to consumers.

Source: https://nhandan.vn/ho-tro-quang-ba-gioi-thieu-cac-san-pham-ocop-den-voi-nguoi-dan-post883462.html