According to an analysis by Hana Tour on June 23, the majestic mountain landscape, cool climate all year round and unique indigenous culture are the factors that help Sa Pa quickly become a "new tourism phenomenon" in the Korean market. Notably, the image of Sa Pa is also strongly promoted through digital entertainment platforms, video content and social networks, creating a great influence on young tourists.
A leader of Hana Tour shared that Sapa is emerging as an ideal alternative destination for Korean tourists who have visited Vietnam. In the third quarter of 2025, the number of bookings in this area increased more than 4 times compared to the same period last year.
Leading this trend, Hana Tour has designed a special product package called “Fansipan WOW PASS”, helping visitors explore Fansipan peak – “the roof of Indochina” – by cable car and monorail system. The 5-day Hanoi – Sa Pa tour is also built according to a comprehensive experience model, combining visits to famous landmarks such as Cat Cat village, Muong Hoa valley and terraced fields typical of the Northwest region.
Located at an altitude of over 1,500 m above sea level, Sa Pa is considered the “Switzerland of Vietnam” thanks to its temperate climate, breathtaking scenery and European-style architecture. At the same time, the blend of natural beauty and the cultural identity of ethnic minorities here is creating a special attraction for international tourists , especially from Northeast Asia.
Source: https://baolaocai.vn/sa-pa-thuy-si-cua-viet-nam-gay-sot-voi-du-khach-han-quoc-post403750.html
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