Saigon Co.op launches the biggest promotion and advertising program for Vietnamese products of the year

Saigon Co.op - the oldest purely Vietnamese retailer in Vietnam - has just officially launched the biggest promotion and promotion program of the year called "Proud of Vietnamese Supermarkets" at more than 800 points of sale nationwide. The event took place on the occasion of the 80th anniversary of National Day, September 2, with practical significance in honoring Vietnamese goods and arousing national pride.

"Proud of Vietnamese Supermarkets" is a key stimulus program of the Ho Chi Minh City Union of Trading Cooperatives ( Saigon Co.op ) organized for 28 years to honor quality Vietnamese products and promote domestic consumption. For 21 days from August 28, 2025 to September 18, 2025, all prominent display areas at Saigon Co.op's retail system, including Co.opmart, Co.opXtra, Co.op Food, Finelife, Co.opSmile, Cheers... will be given priority to introduce Vietnamese products in the best locations, along with a series of attractive promotions exclusively for Vietnamese products.

Along with promotional activities, Saigon Co.op organizes a series of culinary festivals and events to promote regional products, livestreaming the sale of selected agricultural, aquatic and seafood products on weekends at the Co.opmart and Co.opXtra supermarket systems . This is an opportunity for domestic products to get closer to consumers, becoming a direct bridge between manufacturers and customers.

In recent times, Saigon Co.op has proactively coordinated with businesses, cooperatives, departments and localities to review the network of branches, stores and warehouses to optimize according to the new administrative boundaries, in order to ensure a stable supply market. At the same time, it has provided legal support, improved branding, product display and built a green - safe - sustainable supply chain for Vietnamese goods.

The program "Proud of Vietnamese Supermarkets" officially started from August 28, 2025 at more than 800 points of sale of Saigon Co.op.

Saigon Co.op has officially launched the new version of the online shopping site Co.op Online with a modern interface - convenient shopping experience, integrated member incentive programs and real-time promotion updates. Vietnamese products continue to be prioritized on the Co.op Online homepage with many strong promotions, helping consumers access them more easily through online retail channels.

A humane highlight of this year's program is the "Stand Firmly Together" activity, presenting 800 gifts of necessities to children at SOS Children's Villages. In addition, the "Growing Up with Co.opmart" drawing contest for children and dozens of scholarships will be awarded to "young painters" at disadvantaged schools. These activities aim to spread the spirit of humanity and arouse pride in the homeland in the community.

Mr. Nguyen Ngoc Thang - Deputy General Director of Saigon Co.op shared: "With the title of top 50 typical enterprises with key brands and products of Ho Chi Minh City. In all activities of Saigon Co.op, we always pursue a sustainable development strategy, focusing on social security values. The program "Proud of Vietnamese Supermarkets" is a strong commitment of Saigon Co.op in accompanying Vietnamese goods. After 28 years of persistent organization, we hope to continue to affirm our role as a bridge between Vietnamese goods and consumers, while contributing to building a consumer economy with strong national identity".

With "Proud of Vietnamese Supermarket" 2025, Saigon Co.op continues to affirm its position as a pioneering pure Vietnamese retailer, accompanying the community and for the prosperous development of the country.

Customers choose quality products at good prices in the program "Pride of Vietnamese Supermarkets"

Special promotions of "Pride of Vietnamese Supermarket"

Trust in Vietnamese supermarket - 8% refund: Member customers who purchase products from the "Trust in Vietnamese supermarket - 8% refund" page from 290,000 VND will receive an 8% refund, up to 50,000 VND. The refund value is calculated based on the payment value of the products on the page.

Proud of 80 years of National Day: Member customers who purchase certain products according to the regulations of the "Proud of 80 years of National Day" page will receive 5 points/product.

Membership promotion with thousands of bonus points: Members who purchase products will receive 3, 6, or 8 times the number of points. List of practical products such as: Handy Hao Hao instant noodles, Sapporo Premium beer, Ariel front-load laundry detergent of all kinds, toilet cleaner, floor cleaner, glass cleaner, Power brand laundry detergent, Head & Shoulders shampoo

Check-in Co.op - Receive a proud gift: On September 2, 2025, customers checking in at the supermarket will receive a soldier teddy bear for customers with bills from 80,000 VND. (50 customers per supermarket). In particular, at 6 supermarkets in Hanoi, customers checking in will receive an additional Got It shopping voucher worth 50,000 VND.

Double discount day: Member customers who purchase a bill of 300,000 VND or more will receive 2 points.

Source: https://phunuvietnam.vn/saigon-coop-trien-khai-chuong-trinh-khuyen-mai-va-quang-ba-hang-viet-lon-nhat-trong-nam-20250829090926078.htm