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Ahead of the 2025 Club World Cup, FIFA envisioned “large crowds and a vibrant atmosphere” across the twelve stadiums and eleven host cities. However, the situation has not been very positive after the first matches.
At the match between Chelsea and Los Angeles, only 22,137 spectators were present at the stadium.
Mercedes-Benz Stadium, which has a capacity of 71,000, was the same at the 67,594-seat Lincoln Financial Field, where just 25,797 people watched Flamengo win 2-0 over Esperance de Tunis.
In an effort to increase its audience, FIFA has spent an additional $50 million on advertising and marketing. They have focused heavily on social media, pouring money into Instagram influencers. For example, they have hired a baseball reporter to explain soccer to Americans, a creative and culinary expert to promote the tournament, and many highway billboards in major cities have been erected.
FIFA has already been offering unusual discounts to clear out the remaining tickets. The lowest price was $349 in December, but now it’s down to $55. They’re also offering a $22 discount to Miami Dade College students, with four free tickets if you buy in bulk. Some discounted or free tickets for group stage matches are also being sent to veterans.
The strategy paid off in the opening game, with 60,927 watching Lionel Messi’s Inter Miami play Al Ahly at the 65,326-capacity Hard Rock Stadium. PSG’s game against Atletico drew 80,619 fans to the Rose Bowl in Pasadena. But other games saw crowds of just a third or half capacity.
Source: https://tienphong.vn/sau-khi-giam-gia-ve-fifa-lai-chi-50-trieu-do-de-giai-quyet-cac-khan-dai-trong-o-club-world-cup-post1752189.tpo
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