Son La promotes activities to support tourism development

Under the direction of the Provincial People's Committee, the Department of Culture, Sports and Tourism has proactively advised and implemented many support policies to remove difficulties and motivate businesses, people and localities to participate in tourism development. Notably, Resolution No. 41/2022/NQ-HDND dated August 31, 2022 on regulations on a number of policies to support tourism development in the period 2022 - 2026, with 4 key policy groups: Support for tourism product development; tourism promotion; human resource development and community tourism. These policies have contributed to encouraging investment, promoting businesses and people to actively participate in tourism activities, towards the goal of rapid and sustainable development.

Son La promotes activities to support tourism development.

At the same time, many policies to support culture and art have also been issued, creating a foundation for tourism development. Typical examples are Resolution No. 17/2021/NQ-HDND dated November 19, 2021 on supporting artists; Resolution No. 38/2022/NQ-HDND dated July 14, 2022 and 43/2017/NQ-HDND dated March 15, 2017 on supporting mass cultural and artistic activities (replaced by Resolution No. 117/2025/NQ-HDND dated July 17, 2025). These policies not only preserve and promote traditional cultural values but also become important resources for building unique tourism products associated with local identity.

Along with perfecting policies, Son La also organizes many large-scale tourism promotion and promotion events and programs, creating a strong influence, attracting tourists and investors. These include the series of events "Colors of Son La" in Hanoi, Ho Chi Minh City and Da Nang; Cultural - Tourism Festival "Son La - Luang Prabang Love Song", "Son La - Hua Phan Love Song"; Vietnam OCOP Fruit and Product Festival; Son La Coffee Festival; Tourism Festival "World's Leading Regional Natural Destination"... Each event becomes an opportunity to promote the image of Son La - a land rich in identity, friendly and hospitable.

The province has also promoted tourism promotion and development cooperation with other provinces and cities in the country and internationally. In particular, the tourism development cooperation program "8 Northwestern provinces expanding with Ho Chi Minh City, Hanoi, Da Nang" has contributed to strengthening cooperation, sharing experiences, and forming attractive inter-regional tourism routes. At the same time, the province maintains cooperation with many embassies and international organizations to introduce Son La culture and tourism to the world.

In addition, trade promotion activities combined with tourism are also implemented synchronously, in diverse forms, associated with digital transformation; supporting businesses and tourism cooperatives to access the market, introducing typical products. More than 25,000 tourism publications have been produced and published, along with many videos, TVCs, and digital publications introducing Son La as a destination to domestic and foreign tourists.

Thanks to the initiative, creativity and close coordination between sectors and levels, Son La is gradually affirming its role as a tourism center of the Northwest region, with the image of "Son La - The world's leading regional natural destination". In the coming time, the province will continue to implement programs to support businesses and people to develop community tourism, innovate tourism products associated with cultural identity, making tourism an important economic sector, contributing positively to the sustainable development of the province.

Nhu Thuy

Source: https://sonla.gov.vn/tin-van-hoa-xa-hoi/son-la-day-manh-cac-hoat-dong-ho-tro-phat-trien-du-lich-962918