The Better Choice Awards 2025 officially kicked off, marking the third season with the message “Strengthening and Breaking Through”. Unlike previous seasons, this year’s awards mark a breakthrough expansion in scale, depth of evaluation and social impact.
A total of 4 major award groups will be presented, including: Smart Choice Awards (technology devices and solutions serving consumers), Car Choice Awards (products and brands in the automotive sector), Innovative Choice Awards (innovative initiatives on digital platforms), and especially a completely new award cluster - Consumer Finance Awards (consumer financial solutions serving Vietnamese people).
The system of 4 major award groups at Better Choice Awards 2025. (Photo: Organizing Committee)
The strategic highlight of the 2025 season is the appearance of the Consumer Finance Awards. With nearly 10 categories, this cluster of awards will honor payment platforms, digital banks, investment applications and innovative credit solutions, factors that are strongly changing the spending and financial management habits of Vietnamese people. According to the organizers, this is an inevitable step forward when digital finance has become an indispensable part of life.
The main activities of the Better Choice Awards 2025 will respond to the National Innovation Day (October 1). The event is expected to gather hundreds of domestic and foreign businesses, research organizations and investment funds.
This year, for the first time, the awards were held in parallel with the Vietnam Mobility Festival – an event to experience smart transportation and future vehicles. The two programs were co-organized to highlight the intersection of technology, innovation and domestic manufacturing capacity.
Main activities of Better Choice Awards 2025 in response to National Innovation Day October 1. (Photo: Organizing Committee)
The award's judging process is open and multi-dimensional. The results will be a combination of community votes and scores from a judging panel of independent experts, technology journalists and business leaders.
In addition, the KOC Better List model with the participation of nearly 20 Key Opinion Consumers (KOCs) will take turns evaluating products, creating a diverse data source and spreading positive effects on digital platforms.
The Better Choice Awards 2025 ceremony is scheduled to take place on October 3 in Hanoi . The nomination, voting and scoring rounds will start from mid-August to the end of September, accompanied by a series of seminars, talk shows and interactive media campaigns.
Source: https://vtcnews.vn/tai-chinh-so-hang-muc-chien-luoc-better-choice-awards-2025-ar958483.html
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