Creating attraction for Son La tourism

(sonla.gov.vn) Son La province is actively implementing many solutions to innovate and create more tourism products suitable to the diverse trends and tastes of tourists.

Create attraction for Son La tourism.

In recent years, Son La tourism has continuously developed to become a tourist attraction. In 2023, the whole province welcomed over 4.5 million visitors; tourism revenue reached over 4,700 billion VND. First 3 months of the year The total number of visitors to Son La is estimated at about 1,360,000 tourists, of which more than 3,100 are international tourists; revenue is estimated at about 1,500 billion VND. The Department of Culture, Sports and Tourism has focused on researching solutions to develop the province's key tourism markets; advising on policies to develop community tourism and developing regulations on managing tourist destinations; implementing the organization of performances of traditional folk art forms at a number of tourist destinations to serve people and tourists. Organizing tourism promotion activities in various forms, such as: Through conferences and seminars on tourism; organizing competitions on tourism gifts, culinary quintessence, tour guide competitions, beautiful tourism photos; coordinating destination surveys, organizing Famtrip delegations to evaluate tourism products and linking development with tourism in localities inside and outside the province. Along with that, cultural activities, festivals in districts, cities, events promoting agricultural products, tourism of the province organized at home and abroad have created a strong effect to introduce the image of Son La tourism to friends, domestic and foreign tourists. Festivals in the province have attracted tourists by their own qualities, uniqueness such as the Boat Racing Festival in Quynh Nhai, the City Ban Flower Festival, Het Cha Festival... In addition to being interested in investing in infrastructure, the Festival has been restored and promoted its value, becoming an identity that attracts tourists.

Notably, the first tourism promotion and advertising activity is the 2024 VITM International Tourism Fair, held in early April in Hanoi; participating in the 20th Ho Chi Minh City Tourism Festival; The activities of "Son La - Hua Phan Cultural Tourism Festival" in 2024 will take place in Sam Neua town, Hua Phan province (Lao PDR) and the activities of promoting and advertising tourism and announcing the decision of the Ministry of Culture, Sports and Tourism to recognize Moc Chau National Tourist Area will take place from May 17 to 19, 2024 in Moc Chau.

Tourism linkage is the fastest and most effective way to help share tourists between localities more conveniently and tourists also have more good options for their journey. This is not only a unique way, a trend that the tourism industry and localities are doing to develop tourism to attract tourists. Along with that, the province is making efforts to preserve indigenous culture to build unique, different, non-duplicated tourism products, creating attraction for the destination. With the target of an average growth of 10-20%/year in tourism revenue, striving to make tourism a key economic sector by 2030, contributing 10% -13% of the province's GRDP, Son La has been gradually improving in all aspects, creating a solid premise to achieve the set goals, making Son La a safe and attractive destination .

Diep Huong

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