Vietravel Group announces information on the Series of Events to Promote and Advertise Vietnam Tourism 2024

With the mission of pioneering in developing and promoting the image of Vietnam tourism, throughout 30 years of establishment and strong development, Vietravel Group has always accompanied the national tourism promotion and advertising programs initiated and assigned by the Party, Government and Vietnam National Administration of Tourism. This event not only demonstrates Vietravel Group's commitment to promoting the national tourism industry but is also an opportunity to promote and contribute to the strong development of the tourism industry in localities.

In recent years, the world situation is forecast to continue to be complicated and unpredictable, economic and trade growth tends to slow down, creating many challenges for Vietnam's tourism industry. However, under the strong leadership, creative thinking, and correct policy innovation of the Party and Government, it has created momentum for Vietnam's tourism industry. According to data from the Vietnam National Administration of Tourism, in 2023, Vietnam welcomed more than 392,000 Indian visitors, an increase of 231% compared to 2019. However, in just the first 6 months of 2024, the number increased by 231,000 Indian visitors, a remarkable increase of 164% compared to the same period in 2023. With such impressive numbers, it can be said that India has now become one of the 10 largest international tourist markets in Vietnam. This confirms that Vietnam is a destination that is welcoming a strong wave of Indian tourists. In particular, for the Indian market, Vietravel has started activities to promote and advertise Vietnam tourism from 2019 - 2022 with milestones marked by the events "Vietnam - A Splendid Destination" and "Vietnam's Night" to promote Vietnam tourism to Indian businesses, partners and tourists.

In 2024, Vietravel Group will welcome more than 4,500 tourists from Sun Pharma - the fourth largest pharmaceutical group in the world to visit Vietnam in August 2024. Vietravel Group is responsible for organizing the reception, implementing travel, dining, accommodation and entertainment services with the goal of providing the best quality services, worthy of tourists' expectations. This event has marked an important step in affirming Vietnam's position as an ideal destination for international events and conferences. With careful preparation and professional services, Vietravel is committed to bringing guests memorable experiences, contributing to enhancing the cooperative relationship and cultural connection between the two countries. This event not only affirms Vietravel's reputation in the tourism industry but also promotes the image of Vietnam in the eyes of international friends.

This is the premise and basis for Vietravel Group to affirm its position as a leading national travel and aviation unit; to build, accompany and contribute to the goal of welcoming 18 million international tourists of the Vietnamese tourism industry. With the goal of serving more than 2 million tourists & aviation in 2024, of which more than 200,000 international visitors is a big challenge for the Group.

With 30 years of experience in operation, continuously honored at international tourism awards, Vietravel Group has always received trust and been entrusted to organize and operate many programs and events to promote the image of the country, people and beauty of Vietnam from major domestic and foreign customers and partners. This Fall, Vietravel Group made a big impression when participating in a series of activities to promote and advertise Vietnam tourism on an international scale, including: Accompanying the Vietnam Tourism - Cinema Promotion Program in the United States; Large-scale promotion of Vietnam tourism at the 2024 London World Tourism Fair; Welcoming a group of 4,500 Indian tourists to visit Vietnam in August 2024... And the goal by 2025 is that we will continue to expand, promote tourism and develop more key markets such as China, Taiwan, Korea...

With the continuous companionship within the framework of the Vietnam Tourism - Cinema Promotion Program in the United States from September 25, 2024 , Vietravel Group participates in creating a unique space to introduce the country, people, culture and tourism of Vietnam; Participates in organizing a workshop to introduce the potential of Vietnam's tourism - cinema and a business meeting; At the same time, carry out communication and promotion work for the program, spreading the beauty of Vietnam in an impressive, synchronous and consistent way. In addition, Vietravel Group will work directly with partners from the United States, providing the best all-inclusive travel services including visas, accommodation, meals for delegates, guests, press - media participating in the event. It is known that the Vietnam Tourism - Cinema Promotion Program in the United States aims to promote tourist destinations, potential film settings, attract Hollywood film studios to Vietnam to film films with great appeal, create international media effects, promote and attract tourists to Vietnam. In addition, there is an area to introduce and promote Vietnamese cinema and tourism and exchange and cooperation between localities and businesses of Vietnam and the United States. The program to introduce Vietnamese tourism and cinema (tourism potential, unique film settings, brands, destinations, tourism products and services, infrastructure, technical facilities, promotional materials) - contributes to concretizing and deepening the tourism and cinema cooperation relationship between the two countries.

At the same time, in the promotion of Vietnamese tourism at the World Travel Market - WTM London 2024 from November 5 to 7, 2024 in London, UK, Vietravel Group will participate in designing and staging a Vietnamese tourism booth to introduce unique and attractive destinations and tourism products of Vietnam through the following activities: Organizing promotions at the Vietnamese Tourism Booth; Organizing press conferences, business meetings, traditional cultural and artistic experience spaces such as making to he figurines, painting conical hats, etc., Vietnamese Ao Dai performances, cultural and artistic exchanges, and traditional national musical instruments.

As one of the leading travel brands in Vietnam, Vietravel Group always attaches its business activities to the promotion and advertising programs of Vietnam tourism with the Government and local agencies at home and abroad. Through that, we hope to spread the image of Vietnam as an attractive, safe and friendly destination for partners and international tourists to enjoy, share wonderful moments and exciting experiences.

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About Vietravel Group:

Vietravel Group, with nearly 30 years of development, has affirmed its position as one of the leading tourism groups in Vietnam. With a business ecosystem consisting of 9 companies operating in various industries, focusing mainly on three core business areas.

● Vietravel Holidays - Professional travel organizer: Providing domestic and international tours with top quality service.
● Vietravel Airlines - The first tourist airline in Vietnam: The airline serves the domestic and international travel needs of tourists, providing convenience and a safe, comfortable flight experience.
● WorldTrans - Transport ticket trading platform: Platform providing airline tickets, train tickets and other transport services, helping to connect customers with travel services quickly and efficiently.

Entering the 10-year development phase 2025 - 2035, Vietravel aims to become the leading tourism - aviation group in Asia, with the vision & mission of "Creating a living value for everyone" and the message "Customer is the center". To realize this mission & goal, Vietravel has built a development strategy revolving around three main pillars:

Green Economy - Sustainable development to become a "Green Enterprise" with key tasks:

● Green environment: Building a “Green Office Environment” and “Green Style”, encouraging and inspiring green living and green tourism for employees, customers, partners and communities at destinations.
● Green products: Launch sustainable tourism products, aiming for a comprehensive "Green" experience for tourists.
● Green action: Implement large-scale green programs/activities, calling for the participation of both local communities and society.

Digital Economy – Promoting the application of digital technology to become a comprehensive “Digital Enterprise ” in all aspects:

● Digital Operations: Managing and optimizing business operations through the application of digital technologies and digital tools.
● Digital business: Build and convert business operations to online platforms, create convenient applications and complete digital experiences for customers.
● Digital experience: Ensure user-friendly interface, convenience and maximum customer satisfaction in every digital experience.

Circular Economy – Becoming a “Deeply Connected Enterprise” by expanding the connection of the ecosystem inside and outside Vietravel:

● Internal links: Vietravel will strengthen connections, link product systems, and maximize resources of units in the group's ecosystem.
● External links: Expand cooperation with potential partners inside and outside the industry to diversify product and service portfolio and promote sustainable business growth.

With clear development orientations and strategies, Vietravel is gradually affirming its position in the domestic and international markets, moving towards the goal of becoming Asia's leading aviation tourism group in the next 10 years of development. By focusing on sustainable development, applying technology and expanding cooperation, Vietravel not only meets the increasing needs of customers but also actively contributes to the development of the tourism industry in Vietnam and the continent.

Source: https://www.vietravel.com/vn/nhat-ky-vietravel/tap-doan-vietravel-cong-bo-thong-tin-chuoi-su-kien-xuc-tien-va-quang-ba-du-lich-viet-nam-2024-v15601.aspx