Visitors come to Phan Chu Trinh walking street and Lam Son Square cultural space.
The journey of "lighting up" night tourism is not simply turning on the lights and selling goods or providing food, entertainment and recreation services, but an entire ecosystem that needs to be implemented synchronously. From planning, infrastructure investment, human resource training, to business support policies and calling on the community to participate. Accordingly, the Provincial People's Committee issued Document No. 2571/UBND-THKH dated February 28, 2024 on continuing to implement the Project on developing the night-time economy in Vietnam in the province. In particular, the Department of Culture, Sports and Tourism (CST) is assigned to preside over and coordinate with relevant units to study models for developing night tourism products in the Project on a number of models for developing night tourism products issued together with Decision No. 1894/QD-BVHTTDL dated July 14, 2023 of the Minister of CST . At the same time, Thanh Hoa City and Sam Son City are assigned to continue researching and proposing to build a pilot model for night-time economic development according to the two tasks assigned in Official Dispatch No. 10105/UBND-THKH dated July 14, 2021 of the Provincial People's Committee Chairman, in accordance with the potential, advantages and socio-economic development needs of the locality. Along with that, emphasize the role of businesses in creating unique, high-quality night-time tourism products.
Night tourism in the Sam Son coastal urban area is gradually becoming more vibrant, with the "participation" of large corporations. The Sam Son Sea Square project, with the Sun Grand Boulevard light avenue and modern water music system, has quickly become an attractive meeting place for tourists every weekend night. Representative of SunGroup in the Sam Son area, Le Quy Thu said: "The water music performance space at Sam Son Sea Square is one of the weekend "meeting places" loved by many tourists. Currently, the water music performance schedule has been gradually increased during the peak tourist season, starting from May. Along with that, to promote the development of tourism in general, and night tourism in particular, we have and will coordinate with the locality to organize cultural and tourism programs and events to bring visitors complete experiences, elevating the destination".
To the south of Sam Son, the international beach resort complex Vlasta has also brought a completely new experience space. Recently, the Vlasta Summer Fest 2025 music festival program took place with the theme "Sea the soul", attracting the attention of thousands of tourists. In addition to the artistic space dedicated to young people, Vlasta Summer Fest also has many attractive activities such as mascot parades, sea sports activities, food festivals... lasting from 4pm until night. The vibrant space, the art of lighting installation, and the technologies that are leading the trend of art appreciation in the world - all have created completely new, inspiring experiences for tourists when coming to Sam Son beach.
Along with Sam Son Beach Urban Area, Thanh Hoa City is gradually shaping a model of night tourism development associated with promoting its own cultural identity. Hoi An Park has now been invested in to become one of the city's attractive night tourism spaces. In recent times, many attractive cultural events have been held here, such as: "Weekend rendezvous", "Thanh Hoa City - Hoi An City Cultural Week"... Along with that, Phan Chu Trinh walking street and Lam Son Square cultural space were put into operation from June 2024, with a variety of music, culinary, cultural and sports experiences suitable for all ages. All have contributed to creating a creative night tourism picture in the heart of the city.
Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen said: Developing night tourism is one of the new driving forces, promoting comprehensive tourism development of destinations. In recent times, maintaining a series of cultural, sports and tourism events; putting into operation Phan Chu Trinh walking street and Lam Son Square cultural space; activities at Sam Son Beach Square, Vlasta... have gradually contributed to "lighting up" night tourism at key tourist destinations of the province. Developing night tourism not only aims to increase spending capacity, prolong the length of stay of tourists, but also opens up more opportunities to promote and advertise tourism. In the coming time, the construction and development of night tourism development models will continue to be of interest, focusing on creating entertainment spaces, cultural experiences, connecting the community with tourists.
The journey to "light up" night tourism in key tourist areas and spots of the province has been gradually initiated. However, through that, many difficulties and challenges have also been revealed. Up to now, many businesses have not really been "keen" on investing in night business in tourist areas and spots because of concerns about risks, lack of customers, high operating costs... Therefore, investment in infrastructure development needs to be paid more attention, "bait" to attract the participation of businesses and the community. In addition, State management of night tourism activities also needs special attention, ensuring the creation of safe and civilized tourism spaces.
Article and photos: Le Anh
Source: https://baothanhhoa.vn/thap-sang-du-lich-dem-nbsp-o-cac-khu-diem-du-lich-trong-diem-252024.htm
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