In that context, grassroots sports not only stop at the value of health training, but also become a sustainable bridge, contributing to connecting the business community, promoting cooperation and sustainable development.
From sports playground to commercial "playground"
Entrepreneurs are considered a group of high-intensity intellectual workers, often under great pressure from work, finance and social responsibilities. Therefore, maintaining physical and mental health becomes an important foundation to ensure work performance as well as creativity and flexibility in business management.
Tense moments in the match
Mass sports, with their closeness, ease of participation and lack of expertise, have become the optimal choice for many businessmen. From familiar sports such as tennis, badminton, football, golf to new trends such as jogging, yoga, pickleball... all bring practical value in improving health, enhancing physical strength and relieving stress.
Not only that, training sessions, tournaments or extracurricular sports activities are also opportunities for business people to meet, exchange and form new relationships.
This connection, to some extent, is even more effective than professional conferences or seminars, because sports create an equal space, without title barriers, and naturally promote team spirit.
In recent years, business associations and clubs across the country have actively launched and organized many mass sports activities with an increasingly expanding scale. In Da Nang , the City's Young Entrepreneurs Association is one of the pioneers in making sports an indispensable part of the business community's life.
Recently, the Danang Young Entrepreneurs Pickleball Tournament 2025 was held and created a big buzz not only in terms of competition but also in terms of community and influence.
With more than 160 athletes who are entrepreneurs, business leaders, artists, and famous KOLs participating, the tournament is not only a place for sports competition, but also a forum to meet, connect and promote business cooperation in a creative and friendly way.
Mr. Phan Hoang Huy, Head of the Organizing Committee of the tournament, shared: “We hope that sports are not only a training activity but also become the glue that connects the business community. On the field, there is no boundary between winners and losers, but only the spirit of solidarity, dedication and sharing.”
In fact, many business partnerships have been initiated from table tennis sessions, jogging or even participating in sports tournaments. From there, grassroots sports are not only extracurricular activities, but also the “soft key” to building trust, understanding and companionship between businesses.
Creating a sports-business ecosystem
According to many experts, the model of combining sports and business is the right direction and needs to be replicated.
In fact, tournaments such as Pickleball, business tennis, and friendly football between business clubs not only improve the quality of spiritual life, but also contribute to shaping the unique identity of the local business community.
Mass sports have brought the business community across the country together, connecting, cooperating and developing together.
In Da Nang, the launch of the YBA Da Nang Pickleball Team within the framework of the 2025 tournament shows a strategic vision in developing sports as a long-term element in corporate and community branding.
The formation of teams and specialized training groups not only improves sports expertise, but also creates a foundation for inter-provincial, inter-regional, and even international exchange activities in the future.
In addition, the participation of sponsors, media units, hospitals, and major brands in business sports tournaments also reflects the appeal of this model.
When sports become a corporate cultural product, businesses can communicate their brand, affirming their corporate image as a companion of community health and a positive lifestyle.
In the post-pandemic context, economic recovery requires not only individual efforts but also the consensus of the entire business community. Mass sports, with its inclusive, accessible and humane characteristics, are showing strong potential in creating an environment of connection, sharing and sustainable development.
Organizing grassroots sports tournaments for the business community, building specialized sports clubs, combining training and business connections should be encouraged and replicated in many localities.
From then on, sports are not only a health-supporting activity, but also a "soft bridge" for the sustainable and comprehensive development of entrepreneurs in the new era.
Source: https://bvhttdl.gov.vn/the-thao-phong-trao-gan-ket-cong-dong-doanh-nhan-20250604141934069.htm
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