Another Vietnamese milk brand goes global

Signing ceremony between Nutifood and ViPlus Dairy to establish the global premium milk brand GippsNature

ViPlus Dairy is known to be one of the prestigious formula milk manufacturers in Australia, specializing in providing high-quality nutritional milk products for both domestic and export markets. The cooperation took place on the occasion of the 25th anniversary of Nutifood's establishment and development.

In 2025, with an international vision, Nutifood officially entered the globalization stage as a co-creator of a premium milk brand in Australia. This demonstrates the creativity and integration capacity of Vietnamese enterprises, positioning Vietnamese identity on the world dairy industry map.

Highly appreciating the cooperation between Nutifood and ViPlus Dairy, Mr. Nghiem Xuan Hoa, Minister Counselor, Deputy Head of the Vietnamese Embassy in Australia said: "As a quality cooperation between two leading enterprises, the joint venture will bring practical benefits to consumers of both countries and contribute to promoting the bilateral relationship between Vietnam and Australia".

International premium nutrition brand GippsNature is set to launch, embodying Australia’s “natural” nutritional philosophy. Combining the pure ingredients of Gippsland’s rich natural resources and scientifically proven nutritional value, each product is created to nourish and support natural growth at every stage of life.

Mr. Tran Bao Minh, Vice Chairman of Nutifood's Board of Directors, shared: "The upcoming GippsNature brand is the result of a long-term strategy between two partners: ViPlus Dairy with a proud heritage of over 130 years and Nutifood with a creative spirit and a deep understanding of the Vietnamese market. The two sides will co-create from brand positioning, product development, market strategy, to value chain operation."

Mr. Tran Bao Minh said that the GippsNature brand is a high-quality nutritional solution that will launch in Vietnam in the third quarter of 2025, before many other international markets.

According to Mr. Tran Bao Minh, the joint venture not only produces milk, but also creates high-quality nutritional solutions. ViPlus Dairy is a 130-year-old nutrition company from the "dairy capital" of Gippsland, Australia. Powdered milk products produced by ViPlus Dairy are trusted by many consumers in many countries, thanks to international quality standards and long-standing brand reputation.

Mr. Jon McNaught, CEO of ViPlus Dairy, said that the joint venture will develop nutritional and superior quality formula milk products for the Vietnamese and global markets, through the new brand GippsNature. At the same time, the dairy industry heritage in Gippsland, famous for its world-class milk quality, will be further enhanced through strategic cooperation with Nutifood. And Vietnam will be a key market for both sides to develop comprehensive nutritional products, bringing families healthy, quality, safe Australian-standard nutrition.

The GippsNature brand will successively launch products serving a variety of audiences and ages: Milk for children, adults, the elderly, functional foods... GippsNature will also be given priority to launch in Vietnam in the third quarter of 2025, before many other international markets.

Minh Thi

Source: https://baochinhphu.vn/them-mot-thuong-hieu-sua-viet-vuon-ra-toan-cau-102250512224943589.htm