Permanent Deputy Minister Le Hai Binh: Will increase fines and sanctions against celebrities who violate advertising regulations

On the afternoon of April 5 in Hanoi, the Government Office held a regular Government press conference for March 2025. Member of the Party Central Committee, Minister, Chairman of the Government Office Tran Van Son - Government Spokesperson chaired the press conference.

Attending the press conference on behalf of the Ministry of Culture, Sports and Tourism was Alternate Member of the Party Central Committee, Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh.

Regular Government press conference March 2025.

At the meeting, the press raised questions about the current appearance of advertisements on social networks by singers, actors, and models for products such as weight loss and skin care creams. Recently, the case of advertising Kera vegetable candy by the group Pham Quang Linh (Quang Linh Vlogs) and Nguyen Thi Thai Hang (Hang Du Muc) was prosecuted and temporarily detained for deceiving customers and producing fake food. The Ministry of Culture, Sports and Tourism is requested to inform us of any mechanisms to more strictly control influential people in society who create advertising content?

Responding to this issue, Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh said that celebrities participating in advertising is a common phenomenon, often seen in practice.

Recently, with the development of social networks, influencers such as famous singers and artists doing advertising and marketing on social networks has become an increasingly popular trend.

To regulate this advertising activity, our country has the Advertising Law. With the increasing appearance of advertising on social networks, the Ministry of Culture, Sports and Tourism and the Ministry of Information and Communications have previously taken many measures to inspect, monitor and handle it.

For example, since June 2021, the Minister of Information and Communications has issued a code of conduct on social networks. In December 2021, the Minister of Culture, Sports and Tourism also issued a code of conduct for people working in the arts.

"We also realize that with the increasing number of new things in practice, we are also amending and supplementing the Advertising Law. During the process of amending, we also received many enthusiastic, correct and practical comments.

In which we plan to add some very specific provisions related to celebrities and artists participating in advertising. First of all, each person participating in online advertising must be responsible before the law in general and the Advertising Law in particular," said Permanent Deputy Minister Le Hai Binh.

Besides, according to Permanent Deputy Minister Le Hai Binh, celebrities and artists participating in advertising must also be responsible and have transparent and specific verification of the products they advertise.

Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh answered the press at the press conference on the afternoon of April 6.

Along with amending the law, the Ministry of Culture, Sports and Tourism also drafted a decree with provisions regulating the activities of celebrities and artists. This includes increasing the level of sanctions or banning advertising; taking measures to limit artistic activities, limiting appearances in the media, social networks...

Permanent Deputy Minister Le Hai Binh said that state management in the field of advertising has existed for a long time, has been specifically implemented, and will continue to be strengthened in laws, decrees and related documents in the coming time.

Permanent Deputy Minister Le Hai Binh also requested press agencies to strengthen communication work, contributing to raising public awareness so that everyone has the ability to evaluate the truth/falsehood of advertising content. At the same time, it is also necessary to raise awareness among celebrities and those participating in artistic activities so that they understand that participating in advertising may have to trade off reputation and public love, which is very difficult to build./.

Source: https://bvhttdl.gov.vn/thu-truong-thuong-truc-le-hai-binh-se-tang-muc-phat-va-cac-che-tai-xu-ly-voi-nguoi-noi-tieng-vi-pham-quang-cao-20250406165700031.htm