Letter from Germany: Giant Foosball Table at the Brandenburg Gate

The brand's commercial was made using interesting CGI (Computer Generated Imagery) technology. With the rapid development of filmmaking technology in recent years, CGI is no longer strange to movie lovers. CGI is a technology that uses computers to create images and moving images or special effects. CGI technology first appeared in the 1990s. Not only used in the film and entertainment industry, CGI is also widely integrated in the advertising industry.

The foosball table in this FOOH (Fake out of home advertising) campaign is to announce Hellmann's as an official partner of UEFA Euro 2024 and kick off a number of branded activities. Berlin has made it clear that during the Euro 2024 finals, the area around the Brandenburg Gate will not allow flags other than those of the participating teams.

Giant foosball table at the Brandenburg Gate

"The fan zone is not a place for protests of any kind," said Moritz van Dulmen, CEO of the Berlin Department of Culture. The announcement comes amid concerns about sensitive political issues that could arise at Euro 2024. Euro 2024 organizers are concerned that many organizations and individuals will take advantage of the crowded Euro atmosphere to carry out their personal intentions, and incitement could lead to violence.

So far, however, Euro 2024 has been going well on and off the pitch. SPD Berlin leader Lars Klingbeil said: "I don't expect any political speeches. I look forward to dedicated, courageous and open football for all the fans and all those who want to make this tournament a beautiful memory."

Source: https://nld.com.vn/thu-tu-duc-ban-bi-lac-khong-lo-o-cong-thanh-brandenburg-196240624202449829.htm