Representative of the Department of Culture and Sports (right cover) received the certificate of top 10 localities leading the PAI Index. Photo: D. Linh

This event, organized by the Vietnam Cinema Promotion and Development Association, took place on the same day in Ninh Binh .

First launched in November 2023, the PAI is designed to assess the attractiveness of localities to film crews. The main objective of the PAI is to evaluate and enhance the attractiveness of different regions of Vietnam for film production. Through the PAI, the Vietnam Association for the Promotion of Cinema Development hopes to exploit the strengths of the Vietnamese film industry and introduce to the world the beauty and stories deep within the country's borders.

The PAI Index is not only a measurement, but also a bridge between cinema and localities, helping to discover and promote untapped potential.

The province leading the PAI Index in 2024 is Phu Yen. Next are provinces and cities such as Da Nang, Ho Chi Minh City, Thua Thien Hue, Thanh Hoa, Ha Tinh, Ninh Binh...

Truong Tien Bridge was chosen as the setting for the movie Em va Trinh. Photo: DPCC

According to Mr. Phan Thanh Hai, Director of the Department of Culture and Sports, in recent years, the ancient capital of Hue has truly become an attractive film studio, chosen by many domestic and international film crews.

Film crews coming to Hue are always given the most favorable conditions to operate by provincial leaders, localities and industries.

Famous films that chose Hue as the setting include Moon at the Bottom of the Well, Girl on the River, Blue Eyes, Old Girls 5, You and Trinh, Kieu... and most recently, Linh Mieu.

“These film crews have contributed to strong promotion, making Hue more famous and loved by friends and tourists...”, Mr. Hai said after the locality entered the top 10 localities leading the PAI index in 2024.

N. MINH