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Cooperatives make their mark on social media

Currently, Facebook and Zalo are being used by cooperatives to implement production activities and participate in the digital market. This is a sign that cooperatives, the core components of the collective economy, are actively participating in the digital transformation revolution.

Báo Phú YênBáo Phú Yên03/06/2025

Hoa Phong Cooperative, Dong Din Cooperative, Hoa Dong Cooperative, Hoa Thanh Cooperative, Phu Yen Green Agricultural Service Cooperative... are Facebook pages of cooperatives. On them, cooperatives not only provide information about their annual activities but also introduce and promote local agricultural products and craft villages. Currently, over 70% of cooperatives in the province use Facebook pages with the cooperative name and the names of individual members of the cooperative's Board of Directors.

Facebook of Phu Yen Green Agricultural Tourism Cooperative (Phuyensmile.com), Xi Thoai brocade village, Truong Thinh pottery village, Tuyet Diem salt village... appear sparkling through rustic and impressive pictures and films. The famous landscapes and symbols of the province and each locality such as Nghinh Phong tower, Da Bia mountain, Nhan tower, Da Dia reef... are approached from many angles from panoramic to close-up, giving viewers a sense of grandeur... For each location and destination, the Cooperative also has an introduction that is carefully written and edited... All of these bring professionalism to the Cooperative's digital tourism experience activities.

Ms. Nguyen Thi Tho in Tay Hoa district shared: When introducing to university students about the craft villages and famous landscapes of my hometown Phu Yen , I shared the Facebook page of Phu Yen Green Agricultural Tourism Cooperative. They all liked it and booked tours through the Cooperative.

In addition to Facebook, Zalo is also being used to the maximum by cooperatives. Mr. Pham Duc Hau, Director of Hoa Thanh General Agricultural Service Cooperative (Dong Hoa Town) said: Previously, for any announcement, the cooperative had to write an invitation, post it on a board or loudspeaker, but now it only needs to write a line on Zalo so that all members and people can know. In addition, Zalo Cooperative also connects with Zalo groups of other industries and units related to the collective economy such as Phu Yen Cooperative Group... From here, the cooperative can grasp the content and time of training sessions to arrange registration to participate. More importantly, it maintains information connection with other cooperatives and units.

Up to now, it can be said that cooperatives are effectively using social networks to expand connections, consume products... This is also the clearest participation of cooperatives in the digital transformation revolution.

Source: https://baophuyen.vn/kinh-te/202506/hop-tac-xa-ghi-dau-o-cac-trang-mang-xa-hoi-dee1eb9/


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