Promoting domestic consumption

To stimulate domestic consumption, many stimulus policies have been implemented since the beginning of the year to actively support people and businesses in boosting production and business. As a result, the purchasing power of goods produced in the province is increasing steadily, making a significant contribution to socio-economic growth.

Customers shop for goods at the Quang Ninh OCOP Fair - Spring 2025.

Currently, the province has 133 markets, 26 supermarkets, 7 shopping malls, 384 convenience stores, 25 centers/points for selling and introducing OCOP products, and 24,000 retail food businesses/households. Supermarkets, shopping malls, and convenience stores offer a diverse range of goods, ensuring quality and origin; goods are priced and sold at the listed prices; and many policies to stimulate shopping and promotions are implemented simultaneously… This creates convenience for visitors to come and shop, ensures civilized commerce, and contributes to building the image of Quang Ninh province as a civilized and modern province.

Specifically, the Winmart supermarket system is implementing a discount program of up to 50% at WinMart/WinMart+, focusing on promotions to stimulate demand, offering diverse deals on thousands of essential food items, household goods, fashion , cosmetics, etc. According to a representative of Winmart Ha Long supermarket, since the beginning of the year, the Winmart system has simultaneously implemented promotional and discount programs to stimulate consumer demand, especially for goods produced in Vietnam. In particular, the supermarket is also implementing a buy one get one free, buy two get one free program, and offering preferential prices for WinEco clean vegetables and MeatDeli chilled meat products…

Similarly, GO! Ha Long supermarket also continuously implements many attractive consumer stimulus programs. According to Ms. Pham Lu, Director of GO! Ha Long Supermarket, currently, the supermarket sells over 98% domestic products. The supermarket always has a ready supply of goods in stock and has contingency plans to ensure sufficient supply for the public under all circumstances. In addition, the supermarket also has many policies to stimulate shopping such as: maximum discounts; promotions on vegetables, confectionery, and food products; order discounts… We are committed to selling quality goods, ensuring food safety, and saying no to selling goods of unknown origin.

Along with businesses, Quang Ninh province has also been promoting trade activities since the beginning of the year to sell products and stimulate demand for domestic goods in more domestic markets. For example, from January 17th to 22nd, 2025, the Quang Ninh OCOP Fair - Spring 2025 was successfully held at the Quang Ninh Provincial Planning, Fair and Exhibition Center. With 200 booths from 13 localities in the province and 41 provinces and cities nationwide participating, the fair showcased over 1,280 products. The fair attracted over 50,000 visitors and shoppers. Total sales revenue is estimated at over 11.2 billion VND. Of this, sales revenue from the booths of the 13 localities in Quang Ninh province is estimated at 5.2 billion VND. This has significantly contributed to the circulation and trade of domestic products between localities, helping people to have more confidence in products made in Vietnam.

The Quang Ninh OCOP e-commerce platform (http://ocopquangninh.com.vn), with its many new features and diverse product range, is operating effectively, facilitating convenient shopping for locals and tourists. Currently, the Quang Ninh OCOP e-commerce platform showcases 580 products from 250 businesses, including 393 products rated 3 stars or higher. The platform has also signed agreements with professional distribution partners, including the Post Office, and established links on other provinces' e-commerce platforms to facilitate sales, such as the Thai Binh and Binh Thuan e-commerce platforms. All products advertised on the platform are locally produced and widely known and trusted by consumers.

In particular, to determine the roadmap for the development of domestic trade towards modernization, the Provincial People's Committee has issued a plan to implement the provincial domestic trade development strategy for the period up to 2030, with a vision to 2045. Specifically, in the period 2022-2025, the goal is to achieve an average annual growth rate of approximately 9-9.5% in the added value of the trade sector in the province, contributing approximately 10-12% annually in the period 2026-2030; and by 2030, contributing approximately 15% to the province's economy. The total value of goods and consumer service revenue in the period 2022-2025 is expected to achieve an average annual growth rate of 17-18%; and in the period 2026-2030, an average annual growth rate of 15-16%.

People buy goods at Lan Chi Supermarket (Quang Yen Town).

According to statistics from the Department of Industry and Trade, the market in the province continues to thrive after recovering from the beginning of the year until now, with a diverse and abundant range of goods meeting consumer needs. Total retail sales and consumer service revenue in the first quarter of 2025 are estimated to increase by 19.73% compared to the same period last year.

In the coming period, to continue developing the domestic market and stimulating consumption of local products in accordance with the province's orientation, the Department of Industry and Trade will focus on coordinating with other departments, agencies, and localities to promote production support and improve the investment and business environment, and manage the product market. It will promote the distribution of goods through digital platforms and e-commerce. At the same time, it will work to export and integrate provincial goods into the international market by strengthening trade promotion activities, supporting businesses in participating in international trade fairs, seeking new partners, and expanding export markets. It will also enhance the investment and business environment, improve the competitiveness of businesses and the economy, diversify markets and partners; and strengthen information dissemination and communication, providing forecasts of market trends to help businesses respond promptly to unfavorable market fluctuations and adjust production to match supply and demand.

Minh Duc

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