Normally, people's consumption demand increases during the Lunar New Year. Anticipating this trend, businesses in the province are actively producing goods with diverse designs and focusing on improving quality to supply the market.
As a unit specializing in the production and processing of local seafood, Van Don Seafood Company Limited currently has 2 products, oyster floss and shrimp floss, which are recognized as 4-star OCOP products of the province. Along with that, the unit also processes some typical products of Van Don, such as: mantis shrimp floss, shrimp floss, dried sea worms... Good quality, reasonable price, eye-catching packaging, the unit's products are trusted and favored by many people, especially used as gifts at the end of the year and Tet. Currently, the unit maintains 3 continuous shifts of production with 10 workers to fully meet orders.
Ms. Do Thi Thuy, Director of Van Don Seafood Co., Ltd., said: Due to the impact of typhoon No. 3, seafood raw materials for processing are relatively scarce. To meet market demand during the year-end period, the company has stockpiled seafood raw materials early to ensure the production of 1,000 jars of finished shrimp paste of each type. This year, orders have increased by 10-15%, so the company is rushing production.
As a pioneer in producing mushrooms using biotechnology in cold storage facilities in the province, since the beginning of December, Long Hai Co., Ltd. in Dong Trieu City has mobilized maximum manpower, machinery, and equipment to maintain the production of various types of mushrooms, such as enoki, oyster mushrooms, shiitake, and other varieties, with a daily output of 100-200 kg. In addition to supermarkets, convenience stores, and organic food stores in the province, the company's mushroom products are also supplied to markets in many localities nationwide.
Mr. Pham Quang Nhue, Director of Long Hai Co., Ltd., said: Edible mushrooms are cooling, nourishing, and have a very high nutritional content such as protein, vitamins, and minerals, as well as many pharmacological effects. They have a delicious aroma and taste. The company's mushrooms are favored by many people inside and outside the province, especially during the Lunar New Year. Despite the difficulties from the economic downturn, the demand from people during this year's Lunar New Year increased by 15-20% compared to last year. From the beginning of the fourth quarter of 2024, the company had planned to produce various types of mushrooms to meet the market demand at the end of the year, especially during the Lunar New Year. The company has carefully prepared the substrate, growing medium, and workforce to promptly fulfill orders. In particular, mastering the technology of producing mushroom spawn allows the company to proactively produce and meet sudden increases in orders, ensuring strict standards.
Taking advantage of favorable market conditions at the end of the year, in addition to boosting production, businesses in the province are actively promoting their products on e-commerce platforms for this year's Tet holiday.
Mr. Le Thanh Canh, Director of Cai Rong Fish Sauce Joint Stock Company (Van Don district), said: "Understanding consumer trends, our company's products are now being introduced, promoted, and sold on many effective digital platforms and sales channels such as Facebook, TikTok, and Shopee… To stimulate consumer demand, we have worked with e-commerce platforms to offer promotional policies, discounts, and special offers for customers. At the same time, we maintain 20 employees working continuously in three shifts to ensure timely production for orders, giving people more product choices during Tet (Lunar New Year)."
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