Vietnam National Brand: Breakthrough from innovation

Towards the 17th anniversary of Vietnam Brand Day (April 20, 2008 - April 20, 2025), on the morning of April 16, the Ministry of Industry and Trade (Trade Promotion Agency) coordinated with RMIT University to organize the Opening Ceremony of Vietnam National Brand Week and the 2025 National Brand Forum in a hybrid format in Hanoi. The Forum is an important annual event, attracting representatives of ministries, sectors, localities, representatives of 22 embassies, international organizations, foreign diplomatic agencies in Vietnam, domestic and international experts, speakers, representatives of hundreds of businesses and a large number of press agencies to attend and report.

Bộ Công thương•16/04/2025

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan, Vice Chairman of the Vietnam National Brand Council, congratulated and thanked the business community for their continuous efforts in building and developing the Vietnam National Brand. The Deputy Minister emphasized that the National Brand is an intangible asset with strategic value, reflecting the overall competitiveness and position of a country in the integration process. In recent years, with the leadership of the Party, the management of the Government and the support of businesses, the Vietnam National Brand has made impressive progress.

Deputy Minister Nguyen Sinh Nhat Tan speaks

According to Brand Finance, in 2024, the value of Vietnam's National Brand will be valued at 507 billion USD, ranking 32nd in the world - up 1 place compared to 2023. This is a proud result, affirming the effectiveness of the economic development and deep integration policy that our Party and State have steadfastly pursued - Deputy Minister Nguyen Sinh Nhat Tan affirmed.

At the National Brand Forum, Mr. Hoang Minh Chien - Deputy Director of the Trade Promotion Agency presented the role of innovation in building and developing national brands, business brands, product brands of countries around the world and of Vietnam. At the same time, he emphasized that innovation is the pillar of the Vietnam National Brand Program, contributing to improving the quality and creating a pioneering position of Vietnamese products and services in the domestic and international markets.

Mr. Hoang Minh Chien, Deputy Director of the Department of Trade Promotion

Sharing about the role of innovation in building and developing national brands, Mr. Nguyen Viet An - Director of the Center for Innovation Support (Ministry of Science and Technology) approached from a different perspective on the State's mechanisms and policies on science, technology and innovation development, the problems businesses are facing and gave recommendations for solutions to guide businesses.

Mr. Nguyen Viet An - Director of Innovation Support Center

From an international perspective, Mr. Bok Dug Gyou - Head of Korea Desk at Vietrade, Deputy Director of KOTRA Hanoi - also shared Korea's experience in building a national brand based on innovation with the pillars: technology, education, infrastructure, soft diplomacy and culture. Korea's national brand also changes its approach from "Dynamic Korea" to "Creative Korea" from time to time. Vietnam can learn from this model, especially in the leading role of large corporations and policies to support SMEs.

Mr. Bok Dug Gyou, Head of Korea Desk at Vietrade, and Deputy Director of KOTRA Hanoi

Adding an international academic perspective, the presentation “Global Perspective: Innovation in Building National Brands” by Associate Professor Abel D. Alonso (RMIT University Vietnam) also shared about the role of innovation in building national brands through a model based on enterprise resources. He emphasized the importance of effectively exploiting unique and irreplaceable resources. The lesson for Vietnamese enterprises is to focus on culture, product innovation and investment in technology and human resources to improve competitiveness.

Mr. Abel D. Alonso (RMIT University Vietnam)

In addition to the international perspective on building a national brand, Mr. Nguyen Quang Tri, Vinamilk's Marketing Executive Director, shared the brand development strategy associated with the goals of sustainability, integration and innovation. Vinamilk focuses on consumers, improving product quality to meet international standards, developing sustainable materials, digital transformation and expanding exports. The company is also committed to green development and community responsibility, affirming the position of Vietnamese brands in the international arena.

Mr. Nguyen Quang Tri, Marketing Executive Director of Vietnam Dairy Products Joint Stock Company (Vinamilk)

With the theme "Breakthrough from innovation", this year's Seminar shares information on: (1) Innovation in building and developing national brands, (2) National strategy on innovation, building an innovation ecosystem in enhancing the value of Vietnam's national brands; (3) International experience in building national brands from innovation; (4) Solutions to promote innovation in enterprises, enhancing the competitiveness of Vietnamese products/services.

Discussion Session at Vietnam National Forum 2025

The above activities are organized to raise awareness among the public and the business community about the Vietnam National Brand Program and businesses with products achieving the Vietnam National Brand, while also helping to equip the business community with more knowledge about the importance of building and developing brands in production and business activities, especially in the context of international economic integration.