A series of useful new solutions for small and medium-sized businesses
In 2023, the TikTok SMB Summit event was held for the first time in Vietnam and attracted more than 800 businesses and sellers across the country. Following that success, TikTok continued to bring the TikTok SMB Summit event back in 2024 with the theme "Skyrocket Your Business" with lots of interesting and useful information.
At this year's event, in addition to the information that TikTok announced an advertising credit support package of up to 1 million USD (ad credits) in the last 6 months of 2024, TikTok representatives introduced a series of new solutions to help small and medium-sized businesses increase their recognition on digital platforms, while boosting revenue and profits.
Mr. Hung Huynh - Country Director in charge of TikTok for Business SMB Vietnam said: "Last year, we helped tens of thousands of businesses grow with effective shopping advertising solutions on the TikTok platform. This year, we hope to continue to be a launching pad for businesses to grow stronger in the Mega Sales season at the end of this year with new programs and solutions from TikTok for Business".
TikTok SMB Summit 2024 is an event for the SMB business community to connect, exchange knowledge and experience related to transforming business methods and promoting brands on online platforms.
Accompanying Vietnamese SMB businesses on the journey of sustainable development
The TikTok SMB Summit 2024 event continues to be a milestone marking TikTok's efforts to accompany and support Vietnamese SMB businesses to grow and develop more sustainably.
At the TikTok SMB Summit 2024 event, Mr. Hung Huynh emphasized that TikTok is committed to accompanying and supporting not only SMB businesses but also the ecosystem including sales partners, marketing and content creators in using TikTok advertising solutions to promote product brands and develop businesses on the TikTok platform.
In the future, TikTok will continue to promote strategic cooperation with government agencies, organizations, and partners to increase the scale of promotion and enhance the position of Vietnamese products, services, and brands. Thereby contributing to the sustainable development of the small and medium-sized enterprise community in particular and the Vietnamese digital economy in general.
With diverse solutions and enthusiastic support from TikTok, many brands have achieved many impressive achievements. Mr. Jimmy Truong - CEO & Co-Founder of Love & Pebble Vietnam said: "Since deciding to bring the brand to Vietnam, with useful solutions and enthusiastic support from TikTok for Business, we have achieved many impressive achievements.
More specifically, we have attracted 5-10 million visits to the brand channel every month. Love & Pebble also received the TikTok Rising Star award and achieved impressive growth in Vietnam in a short time. Therefore, I believe that TikTok is a useful platform for all businesses, especially small and medium-sized enterprises."
Love & Pebble's TikTok channel has achieved impressive numbers thanks to a well-planned promotion strategy, combined with TikTok for Business solutions.
In addition, also at the discussion session within the framework of the TikTok SMB Summit 2024 event, Mr. Tong Quang Chieu, CEO of Zeno Digital, also shared some useful advice for SMB businesses to optimize business operations during the shopping season in the second half of 2024.
Mr. Chieu said that first, businesses need to carefully read the platform's regulations on fees, restricted content, penalties, etc. to ensure that the store can operate long-term on TikTok. Next, businesses need to identify their strengths, thereby choosing the solution ( video views, livestreams, etc.) that brings in the fastest revenue. The third important thing is to calculate advertising costs so as not to exceed the set budget. Finally, businesses need to be proactive and have good control over product supply to avoid the risk of price dumping.
In addition to sharing about the market and business solutions, the TikTok SMB Summit 2024 event is also a place to honor brands, partners, sellers, and content creators who have achieved impressive achievements and have a positive influence on the community in 2024.
Top Performer Award - Unit with the most outstanding performance: Masuto Vietnam; Quang Linh Vlog; Zeno; Nobi Pro.
Rising Star Award - Unit with outstanding development potential: Skinetiq; model Ngoc Trinh; Innodi; MoMo.
Super Innovation Award - Unit with outstanding innovation: Gulu Food; Pew Pew; VTVcab; Big X.
In addition, SMB businesses can also update market information and how to use advertising tools on the platform through the TikTok for Business - SMB Advertiser Community at: https://www.tiktok.com/business/.
Source: https://dantri.com.vn/doi-song/tiktok-no-luc-dong-hanh-cung-doanh-nghiep-smb-20240719172549631.htm
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