Good news for Apple.

Apple's smartphone sales in China increased by 22% in the month following the launch of the iPhone 17 series.

Users experience the iPhone 17 in an Apple store in China. Photo: Reuters .

According to data from market research firm Counterpoint Research , iPhone sales in China in the month since the iPhone 17 series went on sale increased by 22% compared to the same period last year.

This is seen as a positive sign during a period of market weakness. Since the iPhone 17 went on sale in China on September 19th, this model has accounted for 4/5 of all iPhones sold to consumers.

For comparison, iPhone sales in China declined by 5% in the first month after the iPhone 16 series went on sale (September 2024).

According to Reuters , hundreds of people flocked to Apple's store in Beijing on its first day of release (September 19). This is a sign that a large number of Chinese consumers still support Apple, despite intense competition from Xiaomi and Huawei.

Nevertheless, Counterpoint Research stated that the Chinese smartphone market remains weak due to declining demand, with total sales in the third quarter down 2.7% compared to the same period last year.

For Apple, iPhone sales in China in the third quarter decreased by 2%. While older models sold slowly, the iPhone 17 series attracted a lot of attention, especially the standard iPhone 17 with increased storage from 128 to 256 GB while maintaining the same starting price.

"Apple's pricing strategy is putting significant pressure on Android brands in the premium segment, which typically have flagship-level pricing," said analyst Mengmeng Zhang from Counterpoint Research .

In the third quarter, Vivo's market share fell to 18.5% amidst fierce competition. Nevertheless, its diverse product portfolio helped the company maintain its leading position, with notable models including the Vivo S30, X200, Y300, and Y500.

For Huawei, sales of the Mate 70 and Pura 80 series were lower than their predecessors, while the Nova 14 continued to see good sales. According to analysts, the brand faces challenges as its new smartphones use HarmonyOS NEXT, an ecosystem that is still limited.

Market share and sales growth of the top 6 smartphone brands in China in Q3. Image: Counterpoint Research .

In the third quarter, Oppo recorded its strongest year-on-year growth (2.1%) thanks to stable sales of the Reno 14 series, combined with the growth momentum of its sub-brand OnePlus.

The OnePlus Ace 5 and OnePlus 13 are popular among young users thanks to their good gaming performance, minimalist design, and reasonable price. In terms of market share, Oppo ranks 4th with 15.4%.

Xiaomi also recorded positive year-on-year growth (1.1%) thanks to best-selling models like the Redmi Note 15 and Redmi K80. The Xiaomi 17 series, launched in September, also generated significant interest, especially the Xiaomi 17 Pro and 17 Pro Max.

Honor's sales in the third quarter decreased by 8.1% compared to the same period last year. In the budget segment, the X70 series stands out with its 8,300 mAh battery, fast charging support, and high durability. Recently, Honor has gradually shifted its focus from smartphones to an AI-focused ecosystem.

Analysts predicted that the Chinese smartphone market would be more vibrant in the fourth quarter. In fact, this has already happened, with total sales in the first two weeks of October increasing by 11% compared to the same period last year.

During this period, Apple continued to be the biggest contributor thanks to the appeal of the iPhone 17 series. Analysts noted that sales of the standard iPhone 17 in China in September nearly doubled compared to the iPhone 16 during the same period.

"Entering October, the iPhone 17 Pro is attracting significant attention. Data shows sales growth for this model is nearly two-thirds higher than that of the iPhone 16 Pro last year," analyst Mengmeng Zhang emphasized.

Source: https://znews.vn/doanh-so-iphone-tang-tai-trung-quoc-post1602961.html