The event was chaired by the Hanoi Department of Industry and Trade, in coordination with the People's Committee of Xuan Dinh Ward and the Vietnam Ao Dai Culture Association, to honor national cultural identity and promote the development of the Vietnamese fashion industry.
Ao dai - symbol of Vietnamese identity
Vice President of the Vietnam Ao Dai Culture Association, designer Do Trinh Hoai Nam and delegates performed the launching ceremony, officially opening the series of activities honoring Vietnamese culture and fashion.
The festival is expected to become a space connecting tradition and modernity, between national aesthetic values and the creativity of the new era.
A special highlight of the festival is the Vietnamese Ao Dai performance and exhibition area, where unique works by famous artisans and designers converge.
Each Ao Dai introduced is not just a costume, but also a cultural story, a slice of the Vietnamese soul through each stitch and embroidery.
Sharing at the opening ceremony, designer Do Trinh Hoai Nam expressed: "This year's festival is a testament to the harmony between tradition and modernity, so that Vietnamese ao dai will always live forever, as a symbol of national pride and the beauty of Vietnamese culture."
When the Ao Dai shines on stage, it is also the time when Vietnamese cultural values are affirmed more strongly, spreading from the festival space to the domestic public and international friends.
Ao dai is both a symbol of feminine beauty and a vivid demonstration of the enduring vitality of Vietnamese culture in the flow of integration.
At the Festival, the collection "12 Flower Seasons" by designer Do Trinh Hoai Nam made a strong impression on fashionistas.
Each design is a vivid painting of Hanoi's nature and people, expressed through the typical flower colors of each month of the year.
Ao dai is a costume that symbolizes Vietnamese beauty, and at the same time carries the spirit of a "work of art", telling the story of nature, people and cultural memories of the thousand-year-old capital.
The Ao Dai are inspired by the colors and scents of peach blossoms, white trumpet flowers, lilies, West Lake lotus or autumn chrysanthemums… bringing a gentle, elegant and poetic feeling.
Through the talented hands of the designer, Hanoi appears graceful and profound, both traditional and modern, like the rhythm of life of the city that is growing in the integration period.
Cultural - tourism - community connection space
The Vietnam Fashion Product Brand Festival 2025 expands its influence beyond the catwalks.
The cultural and tourist space is supplemented with booths introducing local products, relics and beautiful landscapes of Xuan Dinh such as Xuan Dinh communal house, Dao Nguyen pagoda, and Hoa Binh relic site.
The combination of fashion and tourism has brought a new breath to the local economic and cultural life.
Besides, mass sports activities and folk dance festival "Homeland Dance" brought a vibrant atmosphere, spreading the spirit of solidarity and community joy.
People, especially young people, are directly involved, thereby feeling more deeply the value of Ao Dai culture and national pride.
The highlight of the festival is the art program “Quintessence of Ao Dai”, taking place on the evening of October 31, bringing together many artists, designers and fashion businesses.
The program is an elaborate artistic performance, at the same time expressing the aspiration to affirm the Vietnamese fashion brand on the global creative map.
The Vietnam Fashion Product Brand Festival 2025, which lasts until November 2, promises to become an annual event that contributes to promoting the Vietnamese fashion industry to develop in a professional, sustainable direction and closely associated with national cultural values.
From the light of the catwalk, the Vietnamese Ao Dai once again affirmed: Fashion is beauty elevated to the "soft power" of culture, a thread connecting the past, present and future with Vietnamese identity.
Source: https://baovanhoa.vn/giai-tri/ton-vinh-van-hoa-va-san-pham-thoi-trang-viet-178533.html
![[Photo] Prime Minister Pham Minh Chinh chairs the second meeting of the Steering Committee on private economic development.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/11/01/1762006716873_dsc-9145-jpg.webp)
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