Toyota Century One of One concept: The independent beginning

Toyota introduced the super luxury brand Century as an independent entity at the Japan Mobility Show 2025, positioning it above Lexus and targeting a customer group that competes with Rolls-Royce. The highlight of the display is the 2-door coupe concept called One of One. The manufacturer has not announced a commercialization roadmap.

Century separates: super luxury ambition surpasses Lexus

The elevation of Century to a standalone brand represents Toyota’s strategic move into the ultra-luxury segment, where the focus is on craftsmanship and personal experience. Century has long been a symbol of luxury in Japan, and now sits above Lexus in the Toyota ecosystem, demonstrating its ambition to reach the orbit of traditional ultra-luxury brands.

In that context, the One of One serves as a preview of the design language and product direction for the Century. It is a two-door, fastback coupe that feels different from the familiar sedan or SUV style. Toyota has not provided detailed technical information for the One of One.

thuong hieu Century anh 8 — Century brand image 8

Fastback coupe design and key details

Dual headlamps, open grille

The front of the One of One uses dual headlights, reminiscent of the visual language seen on the Rolls-Royce Spectre. Below is an open grille, a detail that suggests Toyota may consider equipping the model with an internal combustion engine in the future. Within the concept framework, the company did not confirm the specific transmission configuration.

thuong hieu Century anh 2 — Century brand image 2

Fastback proportions, multi-spoke wheels, Century signature

The fastback shape with the sloping roofline is the highlight that creates a sporty look for the exterior. The multi-spoke rims come with the Century logo in the center and red brake calipers. The rear of the car uses a taillight layout that is in harmony with the front light design, preserving the design language from front to rear.

thuong hieu Century anh 3 — Century brand image 3

Doors without B-pillars, display version missing rear glass and trunk

The concept car lacked a B-pillar, making entry and exit easier. However, this is a solution that is often reconsidered when commercializing to meet everyday usage criteria. The concept car at the show also lacked rear glass or a tailgate; these elements are likely to be added to the production version.

thuong hieu Century anh 4 — Century brand image 4

Test cockpit: rectangular steering wheel, multiple screens

The One of One's cockpit features an open rectangular steering wheel. In front of the driver are multiple small screens displaying information. This approach is visually experimental, emphasizing the technology orientation and personalization of the interface. In the commercial version, Toyota says many details can be adjusted.

thuong hieu Century anh 10 — Century brand image 10

Technical suggestions from concept

Without specifications, surface details are a rare basis for visualizing the product’s direction. The open grille suggests a powertrain with traditional cooling requirements, while the B-pillar-less door layout and rear glass not seen on the show car suggest this is a prototype focused on form and initial experience rather than finalizing the product’s structure.

thuong hieu Century anh 9 — Century brand image 9

Century product line link

Before the One of One appeared, the Century line already had a super luxury SUV with a notable upgrade in the rear window: electronic glass that can be quickly dimmed for increased privacy (information on June 25, 2025). The presence of the coupe concept next to the SUV shows the diverse product picture that Century is aiming for in the super luxury segment.

thuong hieu Century anh 1 — Century brand image 1

Summary information table

Item	Information
Launch event	Japan Mobility Show 2025
Trademark	Century (standalone, above Lexus in the Toyota ecosystem)
Display model name	One of One (concept)
Body type	2-door coupe, fastback style
Lamp characteristics	Dual headlights; synchronized taillights
Grille	Open grille
Door layout	No column B (concept)
Cockpit	Open rectangular steering wheel; multiple small screens
Rims and brakes	Multi-spoke rims; Century logo in center of rim; red brake calipers
Rear window, rear trunk	Not on concept display
Transmission system	Not published yet
Commercialization plan	Not published yet

Conclusion: Open brand step, keep technique secret

One of One is a statement about the Century “going out on its own” in the Toyota product range. The 2-door coupe design, dual headlights, open grille and experimental interior layout help outline the new identity of the super luxury brand. At the present stage, the specifications and sales plans have not been announced. When commercialized, details such as B-pillars, rear glass and rear trunk are likely to be completed according to the daily operating standards of a super luxury car.