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Ha Long City: Determined to achieve the target of welcoming 11.5 million tourists.

To realize its goal of welcoming 11.5 million tourists in 2025, Ha Long City is focusing its efforts on investing in a comprehensive infrastructure and developing new tourism products. In the first four months of the year, the city welcomed 3.3 million tourists, becoming one of the top-ranked tourist destinations in the country. Building on this strong internal momentum, the government, businesses, and people are actively working to build brand awareness, enhance competitiveness, and make Ha Long a leading destination for both domestic and international tourists.

Báo Quảng NinhBáo Quảng Ninh14/05/2025


Tourists swim at Hon Gai Beach (Ha Long City).

Tourists swim at Hon Gai beach (Ha Long City).

The start of the summer tourist season .

Although summer has only just begun, tourist destinations in Ha Long City are already bustling. During the April 30th - May 1st holiday, the city is organizing five events to attract tourists, including: sports competitions celebrating the Liberation Day of the South and National Reunification Day (April 30th) and International Labor Day (May 1st); the 2nd Ha Long Beer and Squid Cake Festival; the 2nd Lion Dance Festival; the Tran Quoc Nghien Temple Festival; and the highlight, the Ha Long Carnaval 2025 with the theme "Connecting Heritage - Pioneering and Shining," featuring over 1,000 professional and amateur performers.

The Ha Long Carnival 2025 attracted over 20,000 locals and tourists who came to watch and cheer, and approximately 300,000 people participated in the experience through the LED screen system, as well as being present at the Bai Chay tourist area to enjoy the atmosphere of the program... Ms. Ngo Thuy An (a tourist from Hai Duong) shared: "It's hard to describe in words the scale and grandeur of the Ha Long Carnival. Although quite crowded, we witnessed incredibly impressive performances, the stage was so beautiful, and it was very professionally invested. After the carnival ended, I spent another two days of the holiday exploring Ha Long. This was a memorable holiday for my family members."

Approximately 20,000 locals and tourists attended the Ha Long Carnival 2025 program.

Approximately 20,000 locals and tourists attended the Ha Long Carnival 2025.

Cultural, sports, and tourism activities were all conducted safely, without any serious incidents or events, and had a strong ripple effect, attracting a large number of tourists and locals to participate and cheer, thereby contributing to promoting the culture, land, and people of Quang Ninh in general, and the people of Ha Long in particular. Accommodation establishments in Ha Long City recorded a record increase in visitors. The average occupancy rate reached approximately 82%, and some large hotels even reached 100% occupancy on April 29-30.

Several tourist destinations attracted a large number of visitors, such as: the Provincial Museum and Library; Sun World amusement park; Ha Long Bay, Hon Gai beach… From April 30th to May 4th, Ha Long City welcomed nearly 652,000 visitors, equivalent to 123% compared to the same period in 2024. International visitors reached nearly 46,100, equivalent to 134% compared to the same period. Total revenue reached approximately 1,829 billion VND, equivalent to 156% compared to the same period in 2024. Smaller accommodation establishments also welcomed a record number of visitors.

Korean tourists play golf at Tuan Chau Golf Course (Ha Long City).

Korean tourists play golf at Tuan Chau Golf Course (Ha Long City).

According to Nguyen Ngoc Son, Vice Chairman of the People's Committee of Ha Long City, to ensure conditions for welcoming tourists during the holiday, the city has proactively assessed the situation, developed plans to organize activities to serve tourists, actively renovated facilities, carried out general environmental sanitation to create a green, clean, and beautiful environment; decorated with banners, slogans, flags and flowers; and strengthened fire prevention and control and food safety measures.

Authorities continued to intensify inspections of tourist accommodation, travel agencies, tour guides, and food and beverage businesses. Strict measures were taken against price gouging, harassment of tourists, failure to display service prices, and violations of business regulations. Particularly during the April 30th - May 1st holiday period, Ha Long City largely controlled traffic congestion and prevented traffic accidents, especially on the evening of May 1st when the Ha Long Carnival 2025 was held.

Affirming the brand of a tourism capital



To enhance the image of Ha Long Bay as a tourist destination and increase tourist spending, the tourism industry is focusing on exploiting the ultra-luxury segment. For example, the Vietnam Yacht Club has invested in 20 private yachts worth hundreds of thousands to millions of USD to develop high-end experiential services in Ha Long Bay for the luxury segment for many years, with 65% of the market share coming from international tourists.

Ms. Nguyen Quynh Anh, Head of Sales at Vietyacht Club, stated: "The club is currently accepting reservations for private cruise experiences on the bay for millionaires and billionaires worldwide until June, with many reservations extending to 2027. To best meet the expectations of this high-end customer segment, Vietyacht Club focuses on training a professional staff with dedicated service skills and attitudes, ensuring that every experience on the yacht meets the highest standards. The club listens to customer feedback to improve its services and ensure complete satisfaction."

International tourists visiting Ha Long Bay.

International tourists visiting Ha Long Bay.

With the aim of making Ha Long an international tourism center, the city encourages businesses to invest in developing high-quality tourism and connecting tourist routes and destinations to promote the city's outstanding tourism resources; building unique and distinctive tourism products such as: ecotourism; cultural and spiritual tourism; MICE tourism; island and beach tourism in Ha Long Bay; sports tourism; community-based experiential tourism... At the same time, it focuses on developing the night-time economy, planning separate night-time economic development areas from residential areas; developing high value-added services and improving the quality of service for domestic and international tourists...

According to Mr. Nguyen Thanh Tuan, Head of the City's Department of Culture, Science and Information, Ha Long City aims to welcome 11.5 million tourists in 2025, with total tourism revenue reaching 26,500 billion VND. The department has advised the City People's Committee to upgrade existing tourism products, research and launch new, high-class products and services, contributing to making Ha Long - Quang Ninh an attractive tourist destination; and to build interconnected product chains among travel, transportation, accommodation, and restaurant service providers… with the goal of reducing costs, lowering prices, and increasing competitiveness with other localities in the region.

In 2025, the city aims to develop three new tourism products: hot air balloon tours (with fixed anchorage), cafe buses, and scenic cruises; and to accelerate the progress of six tourism products already launched in 2024. In addition, the city will create favorable conditions and encourage organizations and individuals to invest in and develop new products, such as the VuiFest culinary festival, music shows, community tourism, and ecotourism. Tourism service units and businesses are also actively participating, preparing all necessary conditions, developing new products, and strengthening promotion to attract tourists, especially during the peak summer tourism season of 2025.

With its combination of natural heritage, culture, and diverse tourism products, Ha Long City promises to offer a complete experience, creating a strong attraction for domestic and international tourists. Ha Long is gradually asserting its position, not only as a national tourism brand but also as a world-class destination on the global tourism map.


Hoang Quynh

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Source: https://baoquangninh.vn/quyet-tam-dat-muc-tieu-don-11-5-trieu-luot-khach-3357850.html


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