Mong Cai City: Great potential for MICE tourism development

With its favorable location, Mong Cai City has great potential to develop MICE tourism - a type of tourism that combines conferences, seminars, events, and awards. This activity has been relatively popular in Mong Cai City in recent years, contributing significantly to the positive results of the city's tourism industry.

Mong Cai City welcomes the first international delegation to Mong Cai in 2024.

Inbuilt advantages

As a border city, Mong Cai is blessed with many beautiful natural landscapes, marine tourism resources, along with many historical - cultural, social relics, and festivals with high values in terms of tradition and cultural identity. Mong Cai City also has an international border gate, which not only creates conditions for the development of trade, import-export, and services, but also serves as a basis for the formation of inter-provincial, inter-regional, and international tours, attracting many domestic and foreign visitors. The infrastructure system serving tourism such as convenient and diverse transportation meets the needs of both local people and visitors.

Mong Cai has a hotel system that ensures quality service for MICE tourist groups, combining conferences and resorts.

The city has nearly 200 accommodation establishments, including 3 5-star hotels, 1 4-star hotel, 4 3-star hotels, 7 2-star hotels, 4 1-star hotels; the rest are standard accommodation establishments. With 3,980 rooms and 6,909 beds, the accommodation establishments in the area basically meet the needs of tourists coming to Mong Cai City. The system of restaurants, shopping places, and entertainment services is diverse with over 100 restaurants, 14 markets, 3 commercial centers, and 3 licensed souvenir shopping places.

Vinh Thuan Golf Course, Mong Cai City is the venue for the annual international open golf tournament.

Currently, Mong Cai City has an 18-hole golf course in Tra Co ward, 12 tennis courts, 5 swimming pools, 12 sports training and competition houses and many business locations such as bars, pubs, clubs, karaoke, massage... With many advantages, Mong Cai has the basis to develop diverse types of tourism including MICE tourism.

Diverse connection solutions, creating MICE customer sources

Mr. Dinh Nghia Binh, Deputy Head of the Department of Culture and Information of Mong Cai City, said: In recent times, with many solutions, Mong Cai City has attracted domestic and international visitors. Especially MICE groups combining seminars, summaries, awards associated with the experience of tourism services. Thereby, contributing to creating a vibrant tourism market, while increasing revenue for the city's tourism industry.

In 2023, Mong Cai City connected and coordinated with the Department of Culture, Radio, Cinema, Television, Sports and Tourism of Dongxing City (Guangxi, China) to successfully organize activities, including: Tet Nguyen Tieu football exchange, welcoming the first visitors entering and exiting through the Mong Cai - Dongxing border gate pair, holding talks to discuss related contents to promote tourism development; deploying a survey of a 2-day-1-night tourism program for Chinese visitors in Mong Cai; coordinating trade promotion programs and tourism surveys; successfully organizing the Forum to promote border tourism activities through the Mong Cai - Dongxing international border gate pair. Up to now, it has become an annual activity for Mong Cai to have more opportunities to promote the potential and strengths of the tourism industry.

Mong Cai City - a land with a rich historical and cultural tradition with many festivals held annually. — Mong Cai City is a land with a rich historical and cultural tradition.

In addition, Mong Cai City also reviewed the conditions of facilities, operating standards and publicly announced a list of over 600 tourism service businesses, shopping malls, hotels, motels, homestays; proactively coordinated the organization of training courses, tourism training courses and tour guides at the sites; fostered and raised awareness of ecotourism, community...

In the first 8 months of 2024, Mong Cai City will continue to implement solutions to effectively exploit and manage Vietnamese tourists using passports to visit Dongxing City and Fangcheng District (China). Tighten state management, create a healthy, safe and favorable tourism business environment.

Sa Vi Border Cheering Information Cluster - the destination of many domestic and foreign delegations when coming to Mong Cai City.

Maintain effective operation of tourism hotlines and tourism promotion fanpages; make the most of social networking platforms and connections, provide timely information to media units inside and outside the province to report, introduce and promote tourism activities of the city. Agencies, localities and businesses are currently researching investment and development of new tourism products in the year and the following years.

Developing MICE tourism is identified as the key direction of the tourism industry of Quang Ninh as well as Mong Cai City. This is an opportunity to promote the image and quality of services in the area to domestic and foreign tourists, creating the ability to attract investment. Therefore, Mong Cai City determines to upgrade the tourism infrastructure system, complete, synchronize, modernize, create conditions for MICE tourism to develop, meet the needs of serving large groups of visitors to the city.

Source