Special summer fruits are starting to come into season.

Nowadays, many kinds of fruits have started to enter the summer season. In many supermarkets and markets, the amount of specialty fruits has been pouring in more and more.

People choose to buy specialty fruits at the Southern Fruit Festival 2025. Photo: L. Phuong

Fruit prices are quite stable. Many supermarkets also apply promotional programs and specialty fruit festivals on this occasion to stimulate consumption.

Landing source

According to records at wholesale markets and class 1 markets in the province, the amount of fruit from localities across the country, especially fruit growing areas in Dong Nai , has entered the summer consumption season.

A representative of the Dau Giay Agricultural and Food Wholesale Market Management Board said that from around after the Doan Ngo Festival (the 5th of the 5th lunar month), the summer fruit season has begun to peak. Currently, the amount of fruit arriving at the market has begun to increase, of which fruits from Dong Nai account for a fairly high proportion. The market has coordinated with the Dong Nai Trade Promotion Center (Department of Industry and Trade) to organize trade connections between cooperatives, cooperatives, and farming households in some districts such as Cam My, Xuan Loc, etc. Thereby, connecting and finding outlets for agricultural products and local specialties that are in harvest season.

In addition to traditional distribution and retail channels, summer fruits are increasingly appearing on major e-commerce platforms. Many activities connecting and live streaming the consumption of summer fruits and local agricultural products are being implemented to expand distribution and consumption channels.

Vu Thanh Tan, representative of the Communications Department of Central Retail Group in Vietnam, said that during the main fruit season, the GO! supermarket system nationwide, including Dong Nai, is implementing the National Fruit Festival from June 5 to June 18. The program offers a series of fresh and delicious fruit products with clear origins, meeting VietGAP standards and strictly controlled quality.

According to records at markets and supermarkets, durian costs about 60-80 thousand VND/kg, mangosteen 80-90 thousand VND/kg, rambutan 20-30 thousand VND/kg, lychee 50-60 thousand VND/kg, Northern plum 35-50 thousand VND/kg, avocado from 30-40 thousand VND/kg...

Many programs to stimulate consumption

Representatives of many supermarkets in the province said they are applying promotional programs and big festivals for specialty fruits in peak season, helping to stimulate consumption and promote Vietnamese agricultural products.

Consumers choose to buy Long Khanh rambutan at the 2025 Southern Fruit Festival.

Trang Phuc, Head of Marketing Department of Co.opmart Bien Hoa, said that this early summer, the supermarket is applying many promotional programs, including a consumption stimulus program with a discount of 10-30% on specialty summer fruits such as plums, mangosteens, dragon fruits, watermelons, etc.

Similarly, Mr. Vu Thanh Tan shared that many types of fruit that consumers are interested in are deeply discounted during this time at the GO! supermarket system, notably: Ri6 durian costs about 70 thousand VND/kg (21% off), VietGAP Taiwanese mango costs about 16 thousand VND/kg (30% off), longan costs 59 thousand VND/kg (33% off), Thanh Ha lychee costs 48 thousand VND/kg (27% off).

In addition to fresh fruits, GO! supermarket chain also applies a program to introduce many fruit-based desserts at preferential prices, suitable for summer menus such as: passion fruit mousse cake, pearl fruit yogurt, along with many soft cakes and pre-cut fruits, suitable for serving with tea or as a cool dessert.

Deputy General Director of Suoi Tien Cultural Tourism Joint Stock Company Bui Thi To Trinh said that the highlight of the 2025 Southern Fruit Festival taking place at Suoi Tien Cultural Tourism Area is the specialty fruit market gathering hundreds of fresh and delicious fruits from regions across the country, sold at preferential prices, 20-30% lower than the market price.

The festival lasts from now until August 31. A new highlight at the specialty fruit market at this year's festival is the live stream sessions selling agricultural products on the Tik Tok Shop platform with the participation of famous KOLs and KOCs, bringing many experiences of online agricultural shopping. On this occasion, farmers and production facilities of Dong Nai participated in the festival with booths promoting Dong Nai specialties such as rambutan, Long Khanh jackfruit, some local OCOP products (One Commune One Product Program)...

Lam Phuong

Source: https://baodongnai.com.vn/kinh-te/202506/trai-cay-he-dac-san-bat-dau-vao-mua-881060d/