On the afternoon of April 17, Nhan Dan Newspaper announced the project "Love Vietnam so much," combining NFC technology and digital data to spread love for the country and promote historical, cultural, and tourist sites across the country.
Mr. Le Quoc Minh, Editor-in-Chief of Nhan Dan Newspaper, introduces the project "Love Vietnam"
PHOTO: ND
According to Mr. Le Quoc Minh, Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Department, Chairman of the Vietnam Journalists Association , the idea of building the program "Love Vietnam" contributes to promoting tourism in a unique way, towards the most important event in 2025, which is the 50th anniversary of the country's reunification (April 30, 1975 - April 30, 2025).
After more than 4 months of implementation, Nhan Dan Newspaper and technology partner Phygital Labs have installed nearly 200 free NFC chip panels at famous landmarks in more than 60 provinces and cities to create unique discovery experiences for tourists, supporting and promoting local tourism.
To date, there have been tens of thousands of successful check-ins and photo sharing by tourists at NFC chip-mounted panels across the country. From sacred sites such as Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi or Ca Mau cape - the southernmost point of the country, smart interactive stations have appeared.
With just one touch of an NFC-connected phone, visitors can open up a digital space with many integrated features, from checking in with the support of AI guides to explore information and history of locations to building personalized tours or completing them to receive gifts and bonus points.
In addition, the online map helps visitors look up cultural highlights, track their journeys, and connect more deeply with each land. In the future, the platform will also integrate real-time tourism data analytics to support destination management and optimize interactions.
In addition to the benefits for tourists, the system also opens up the possibility of developing services, commerce and local cultural data for the locality, thereby contributing to promoting sustainable tourism and digital economy.
Encouraging young people to continue traditional values with technological thinking
Along with the NFC boards, Nhan Dan Newspaper has also built a website in multiple languages, targeting many readers, helping tourists easily access official information about the location. Although the website has not been officially announced, so far more than 12,000 people have checked in.
The special thing about the website and NFC board is that you just need to scan without installing an app, so visitors of all ages, even those who are not tech-savvy, can check-in.
The "Love Vietnam" project is part of a larger vision, transforming digital media and data platforms into a means of connecting people with cultural and tourism values. "Love Vietnam" is not only an experiential journey but also a digital citizenship education tool, encouraging young people to understand, appreciate and continue traditional values with a technological mindset.
"This is a major national tourism digitalization program. All personal information about visits to these locations will not be disclosed, but survey data will be provided for local tourism managers to understand where local tourism is receiving attention and where it is not, so that appropriate investment can be made," said Mr. Le Quoc Minh.
The Editor-in-Chief of Nhan Dan Newspaper hopes that not only local people and tourists will visit tourist destinations in the region, but also go and check-in at other locations to practically connect different provinces and regions.
Such a connection through tourism is an effective way to celebrate the 50th anniversary of National Reunification Day.
"The project "Love Vietnam" opens a community of digital tourism discovery, where every citizen can become a "tourism ambassador" through activities: receiving a digital certificate when completing a discovery station in a province or city; accumulating points, redeeming attractive gifts from the program; sharing photos and clips of experiences on social networks with the hashtag #YeuLamVietNam; inviting international friends to join the journey to explore Vietnam through technology.
Source: https://thanhnien.vn/trai-nghiem-du-lich-qua-du-an-yeu-lam-viet-nam-185250417211734571.htm
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