Deploying the Fraud Detection Campaign on Vietnam Cyber Security Day

On August 4, in response to Vietnam Cyber Security Day on August 6, Meta launched the campaign "Identify Fraud 2025" with the theme "Can you believe this?"

In 2024, the "Scam Detection" campaign launched by Meta created a strong impact, attracting millions of views and hundreds of thousands of interactions on social networking platforms. Positive feedback from the community is the premise for Meta to continue developing the campaign in 2025 with more creative content and diverse forms of interaction.

Following the success of last year, the “Scam Identification 2025” campaign focuses on raising awareness and equipping people with skills to identify seven common forms of fraud today, including: SMS fraud; Romance fraud; Investment fraud; Impersonation fraud; Online shopping fraud; Employment fraud; Account hijacking fraud.

In particular, Meta will collaborate with Eyeyah!, a visual arts education platform, to introduce an interactive game to bring anti-fraud knowledge closer to users in an intuitive and accessible way.

The game is designed based on common scam scenarios, helping users improve their reflexes and analytical thinking, thereby identifying scam situations. This year's campaign will be accompanied by prominent content creators in the gaming field in Vietnam.

Since 2016, Meta representatives said the Group has invested more than $30 billion in human resources and technology to protect safety and security on the platform, and it is estimated that there are currently 40,000 employees working in this department.

In 2024 alone, Meta removed more than 15,000 links containing deceptive content in Vietnam and recently removed an additional 10 million accounts impersonating major content producers globally.

Also in 2024, Meta detected and disabled more than seven million accounts linked to fraud centers in Myanmar, Laos, Cambodia, the United Arab Emirates, and the Philippines.

In addition to cracking down on scam networks, the parent company of social media apps like Facebook, Instagram, Messenger, and Threads is also expanding its use of facial recognition technology to help prevent scams like celebrity impersonation ads and help users recover access to hacked accounts. Since February, Meta has been testing facial recognition technology to detect and remove fake accounts that scammers may use.

“As part of the global effort to reduce online fraud and misinformation, we are proud to continue the “Scam Alert” campaign in Vietnam, one of Meta’s key markets in Asia, on the occasion of Vietnam Cyber Security Day,” said Khoi Le, Meta’s Country Director in Vietnam.

Mr. Khoi Le also emphasized that equipping users with knowledge, raising awareness and digital skills is a key factor in helping them proactively protect themselves from increasingly sophisticated forms of fraud. Through creative content and interactive games, this year's campaign will help users form the habit of checking and thinking carefully when communicating and sharing information online. This is also how Meta realizes its long-term commitment to building a safe, trustworthy and responsible digital environment in Vietnam./.

(Vietnam+)

Source: https://www.vietnamplus.vn/trien-khai-chien-dich-nhan-dien-lua-dao-nhan-ngay-an-ninh-mang-viet-nam-post1053577.vnp