Although they seem to operate in two completely different fields: one is information, the other is business, journalists and businessmen have a deep mutual relationship, from practical needs and life philosophy, to a career that is strategic, humane and ethical.
Mission to create
First of all, it is important to understand that both journalists and businessmen are pioneers in important areas of society. They not only reflect but also contribute to creating the flow of the times.
Journalists have the mission of providing truthful, timely, and objective information to the public, while businessmen are the ones who create values, products, and services to serve society and the market. Between them, their philosophy of life is always associated with the two words "responsibility" - responsibility to the public, to the community, and to the future.
If journalists are too busy chasing after profit, their pens will only be commodities in the market of words.
However, in a market society, to survive and develop, the press cannot stand outside the economic flow. At that time, the role of businessmen - those who create resources and support the press in many forms - becomes especially important. But it is worth noting that this relationship should not and cannot be operated solely by interests, but needs to be built on the foundation of respect and a philosophy of accompanying for the sustainable development of society.
Mr. Vu Tien Loc - former Chairman of VCCI - once frankly shared: " The relationship between journalists and businessmen is very strong. If businessmen are soldiers in peacetime, the main force, the main force in the cause of enriching the country, then journalists are soldiers on the ideological, cultural and information front. Journalists and businessmen are both pioneers in the cause of building the country. "
Indeed, journalists and businessmen, each with their own tools, have the power to spread, build trust and promote change. A newspaper article can shape public opinion, a successful brand can spread positive values. When both work together on the foundation of transparency, ethics and social responsibility, they will be the driving force for the country's transformation.
Enterprises and entrepreneurs are the subjects of economic life, and are important objects of reflection by the press. The press and journalists are the most important channels of information connection, with the greatest influence from enterprises to society and vice versa.
Former Chairman of VCCI Vu Tien Loc
Spreading the truth together
The relationship between journalists and businessmen is also where the philosophies of the two professions are tested and elevated. Businessmen cannot simply see journalists as “PR machines” or as tools for promoting products. Conversely, journalists cannot simply see businessmen as “sources of information” or “sponsors”. They need to see each other as companions in the mission of spreading the truth and the aspiration to serve society.
Thomas Friedman, a Pulitzer Prize-winning writer for The New York Times, commented: “The best relationship between business and the media is when businesses accept the role of the press as a constructive critic, not just a promotional tool.”
Nowadays, the relationship between businessmen and journalists is becoming closer and closer in the context of the media playing a strategic role in brand development. However, the truth must be the guiding principle for this relationship. When the truth is distorted by interests, both the press and businesses will fail.
Therefore, for the relationship between the two sides to develop healthily, there needs to be a consensus on philosophy: Together serving the truth, public interest and sustainable development.
In the 20th century, journalism was essential to business, and business helped journalism thrive. But that symbiotic relationship existed only on trust and independence.
Billionaire Warren Buffett, investor and owner of many newspapers in the US
Respect human values
Another important aspect is that both journalists and businessmen have to face social and internal pressures. Journalists have to maintain professional ethics amidst the temptations of power and material things. Businessmen have to make strategic decisions between competitive pressure and honesty. The philosophy of living for the community and putting human values first is the common point that helps them overcome these fragile boundaries.
Ms. Nguyen Thi Nguyet Huong, a member of the 13th National Assembly , shared: " Each entrepreneur has a different way of calling their relationship with the press. For me, the press is a close companion ." That is a sincere message about a professional and humane relationship, where the philosophy of life is not contained in abstract declarations, but is clearly expressed in each article, each investment decision, and in the way they together contribute to creating a transparent, developed and fair society.
Source: https://khoahocdoisong.vn/triet-ly-doi-va-nghe-giao-diem-nha-bao-doanh-nhan-post1548644.html
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