From small booth to digital space - the transformation of Vietnamese bartending industry

When the digital ecosystem becomes the driving force to revive niche industries

In the context of digital transformation taking place strongly in all fields, from agriculture , education to cuisine, the story of developing a digital ecosystem is no longer the privilege of large technology corporations. In niche industries such as bartending, where professional knowledge was once only passed down through personal experience, online sharing platforms are opening up more equal learning and entrepreneurship opportunities for everyone.

Từ gian hàng nhỏ đến không gian số - bước chuyển mình của nghề pha chế Việt- Ảnh 1. — *Professional bartending knowledge sharing sessions have now moved to digital platforms.*

In the past, people had to go to classes in person, which was time-consuming and costly, but now, with just a phone, they can access thousands of drink recipes, skills and professional knowledge that are updated every day. The dissemination of knowledge through the digital environment not only shortens the distance between professionals, but also creates dynamic communities where people learn, exchange and improve their professional skills.

In that picture, individuals who know how to take advantage of the power of digital platforms to spread value are becoming an important factor. And one of the typical examples is Tong Thi Phuong Nhi (Nhi Vinbar) - Director of Vinbar Joint Stock Company.

Từ gian hàng nhỏ đến không gian số - bước chuyển mình của nghề pha chế Việt- Ảnh 2. — The young female director has brought the bartending profession closer to the community.

Leveraging the power of social media to build a digital ecosystem for the bartending community

Coming from a Central Vietnamese girl who followed her mother to the market to sell rice, then worked at a milk tea shop every day, Phuong Nhi soon revealed her ability to perceive subtle flavors. From that passion, she founded a company specializing in mixing drinks, and at the same time created a digital content ecosystem that has influence in the F&B field in Vietnam.

Từ gian hàng nhỏ đến không gian số - bước chuyển mình của nghề pha chế Việt- Ảnh 3.

Nhi Vinbar's impressive interactive Facebook fanpage

Currently, Phuong Nhi's YouTube channel has nearly 500,000 subscribers, more than 3,900 videos and a total of 128 million views. On TikTok, the @nhivinbar account attracts more than 1.1 million followers with 5.5 million likes, while her personal Facebook and fanpage have more than 380,000 followers.

These impressive numbers not only show personal influence, but also reflect the transformation in the way professional knowledge is spread in Vietnam. The digital ecosystem that Nhi Vinbar has built has become an "online bartending library", where hundreds of thousands of people can refer to it in a systematic, accessible and always up-to-date way.

Từ gian hàng nhỏ đến không gian số - bước chuyển mình của nghề pha chế Việt- Ảnh 4. — *Nhi Vinbar shares knowledge of mixing drinks with the culinary community*

Many coffee shop and milk tea shop owners in the provinces, students or unemployed people have found business opportunities and created stable income thanks to free lessons from this ecosystem. From a social perspective, this spread contributes to improving the professionalism of the bartending industry, a rapidly growing field in Vietnam but previously little formal training.

Business associated with social responsibility

Not only building a comprehensive ecosystem, Phuong Nhi also considers spreading the spirit of sharing as an inseparable part of her development journey. From 2019 to now, Vinbar's charity journey has penetrated many shelters, pagodas and nursing homes in Ho Chi Minh City. From Thien An Shelter, Vinh Son Nursing Home, Dieu Phap Pagoda in the early days, to Dieu Giac Pagoda and Ky Quang 2 Pagoda in recent years.

Từ gian hàng nhỏ đến không gian số - bước chuyển mình của nghề pha chế Việt- Ảnh 5. — *Phuong Nhi and her team gave bread to workers*

Whether it is giving gifts to orphans, sending rice and milk cakes to the elderly or distributing meals to workers around the company headquarters, each trip is maintained with the heart and cooperation of Vinbar staff. For them, these are not only volunteer trips, but also "open lessons" on kindness and community responsibility, where the bartending profession is extended beyond the bar to touch real life.

In the increasingly open picture of digital transformation, Nhi Vinbar’s story shows that the core value does not lie in tools or platforms, but in the way people take advantage of digital power to spread knowledge, connect communities and foster a spirit of sharing. When learning and contributing come together in a unified system, that is when the digital environment truly becomes a driving force for human and social development.

Source: https://vtv.vn/tu-gian-hang-nho-den-khong-gian-so-buoc-chuyen-minh-cua-nghe-pha-che-viet-100251105152226978.htm