At the 2025 Annual General Meeting of Shareholders of Masan Group Corporation (MSN) and its two subsidiaries, Masan Consumer (UPCoM: MCH) and Masan MEATLife (UPCoM: MML), held on April 25th, Chairman of the Board of Directors of Masan Group Corporation, Nguyen Dang Quang, shared his unwavering belief in the Masan empire that he and approximately 40,000 Masans are building.
Accordingly, he emphasized that a successful business platform must have exceptional growth, exceeding consumer expectations, while simultaneously using the fewest resources possible.
According to Mr. Quang, such an organization would be rewarded with consistently high revenue and profit growth.
“It may not be like this today, but it will be like this tomorrow. That’s the belief you need to strive to make a reality. And Masan, the Masan people (Masaners), investors, shareholders,... we will all work together to make it happen. We will be rewarded,” Mr. Quang shared.
According to billionaire Nguyen Dang Quang, for the past 30 years, Masan's spirit of "passion to win big" has been ingrained in tens of thousands of Masan employees, both old and new. "I believe that Vietnamese talent will find a place to shine. I believe that Vietnamese talent will shine at Masan. When we have talented people, we will succeed."
According to Mr. Nguyen Dang Quang, Masan's secret to success and its belief in even greater success lies in "creating value," by daily providing consumers with essential products and services that are constantly innovated, of better quality, and at reasonable prices.
"This is the clearest measure of effectiveness for Masan to reflect on itself, and it is also the foundation for creating sustainable, long-term value for society, shareholders, and Masan itself," Mr. Quang emphasized.
“Masan’s transformation journey has at times seemed difficult for outsiders to understand. However, each change has been aimed at meeting the large, unmet, and ever-changing needs of consumers. Not every innovation is successful. What’s important is that successful strategies account for a large proportion of our steps forward.”
Mr. Quang shared that it is Masan Consumer - the fastest-growing fast-moving consumer goods company in terms of revenue and profit in the Asia-Pacific region.
WinCommerce, which was previously losing over $200 million annually (before 2023), achieved sustainable positive after-tax profits in 2024.
Masan MEATLife has recorded its first operating profit since divesting its animal feed business.
Masan Group's consolidated net profit after tax and minority shareholder interests in 2024 reached VND 1,999 billion, an increase of 377.5% compared to VND 419 billion in 2023.
“From the outside, Masan Group is a combination of many pieces. For us, it is an integrated ecosystem that works together to leverage strengths and drive breakthroughs. This is evidenced by the positive figures of the Masan ecosystem: the average sales per point of sale of Masan MEATLife have doubled, and the growth rate of Masan Consumer in the WinCommerce system has increased by 84%…”, Mr. Quang said.
Focusing efforts on digital transformation, reaching out to the world.
Despite achieving some notable successes, Masan's journey ahead, according to Mr. Quang, is still long and full of promise.
It's about the speed of transformation, integration, and the creation of new value—it's about digital transformation... These are the most difficult challenges, but they will bring the greatest value.
Mr. Quang believes that digital transformation will reshape the entire consumer and retail industry in Vietnam: from production efficiency, supply chain optimization, brand building, innovation, consumer experience to retail modernization. Integrating software, data, artificial intelligence (AI), automation, and connectivity into Masan's DNA (unique characteristics) is a crucial step that needs to be taken.
Mr. Quang believes that traditional business models will gradually disappear. The market will reward pioneers of innovation, those who hold the key to creating breakthrough value: digital transformation.
Collecting, processing, analyzing, and responding to in-depth data in real time will accelerate innovation and improve product success rates. The most strategic asset will no longer be physical assets, but data. Feelings and intuition are still important, but to solve complex problems and innovate to serve billions of consumers, data is essential.
Masan's chairman affirmed that digital transformation is the missing piece for Masan to move beyond its image as a traditional corporation, dispel the stereotype of being "multi-industry," and assert its position as an integrated consumer experience platform, just as Walmart, Amazon, Alibaba, Reliance, and Apple have done.
In 2025, Masan plans to achieve net revenue of approximately VND 80-85.5 trillion, representing growth of 7% to 14% year-on-year. Profit after tax before allocation to minority shareholders is projected to reach VND 4,875 billion to VND 6,500 billion, a strong increase of 14% to 52% compared to VND 4,272 billion in fiscal year 2024.
In the first quarter of 2024, Masan reported a net profit of nearly 400 billion VND, an increase of 280%. This result stemmed from profit growth in the consumer and retail segments and contributions from the strategic divestment from HCS.
Source: https://vietnamnet.vn/ty-phu-nguyen-dang-quang-bat-mi-ve-manh-ghep-con-thieu-2394886.html
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