At the 2025 Annual General Meeting of Shareholders of Masan Group Corporation (MSN) and its two member companies Masan Consumer (UPCoM: MCH), Masan MEATLife (UPCoM: MML) on the morning of April 25, Chairman of the Board of Directors of Masan Group Corporation Nguyen Dang Quang shared his endless belief in the Masan empire that he and about 40,000 Masaners are building.
Accordingly, he emphasized that a successful business platform must have outstanding growth, exceeding consumer expectations, but at the same time using the least resources.
According to Mr. Quang, such an organization will be rewarded with consistently high growth in revenue and profits.
“Today may not be like that, but tomorrow will be like that. That is the belief that you need to strive to turn into reality. And Masan, Masan people (Masaner), investors, shareholders,... together we will do it. We will be rewarded,” Mr. Quang shared.
According to billionaire Nguyen Dang Quang, 30 years ago, Masan’s spirit of “passion to win big” has been in tens of thousands of old and new Masansers. “I believe that Vietnamese talent will find a place to shine. I believe that Vietnamese talent will shine at Masan. When we have talented people, we will succeed.”
The secret to Masan's success and belief in further success, according to Mr. Nguyen Dang Quang, lies in "creating value", by bringing consumers essential products and services that are always innovated with better quality at reasonable prices every day.
“This is the most effective measure for Masan to reflect on itself, and is also the foundation for creating sustainable, long-term value for society, shareholders and Masan itself,” Mr. Quang emphasized.
“Masan’s transformation journey can sometimes be confusing to outsiders. However, each change is aimed at meeting the large, unmet and ever-changing needs of consumers. Not every innovation is successful. What is important is that successful strategies account for a large proportion of our steps"...
Mr. Quang shared that it is Masan Consumer - a fast-moving consumer goods company with the fastest growth in revenue and profit in the Asia-Pacific region.
A WinCommerce from a loss of more than 200 million USD per year (before 2023) has achieved a sustainable positive profit after tax in 2024.
Masan MEATLife recorded its first operating profit since divesting from the animal feed segment.
Masan Group's consolidated profit after tax after minority interests in 2024 will reach VND1,999 billion, up 377.5% compared to VND419 billion in 2023.
“From the outside, Masan Group is a combination of many pieces. For us, this is an integrated ecosystem that resonates together to promote strengths and is the driving force for breakthroughs. This is demonstrated by the positive figures of the Masan ecosystem: The average sales per point of sale of Masan MEATLife has doubled, and the growth rate of Masan Consumer in the WinCommerce system has increased by 84%... ”, said Mr. Quang.
Focus on digital transformation, reaching out to the world
Despite some notable achievements, the journey ahead for Masan, according to Mr. Quang, is still long and full of promise.
It is the speed of transformation, integration and creation of new values, digital transformation... These are the most difficult challenges, but will bring the greatest value.
Mr. Quang believes that digital transformation will be the factor that reshapes the entire consumer and retail industry in Vietnam: from production efficiency, supply chain optimization, brand building, innovation, consumer experience to retail modernization. Integrating software, data, artificial intelligence (AI), automation and connectivity into Masan's DNA (unique qualities) is an important thing to do.
Mr. Quang commented that traditional business models will gradually disappear. The market will reward the pioneers of innovation, those who hold the key to creating breakthrough value: digital transformation.
Collecting, processing, analyzing, and acting on real-time insights will accelerate innovation and increase product success. The most strategic asset will no longer be physical assets, but data. Sense and intuition will still be important, but solving complex problems and innovating for billions of consumers will require data.
Masan's Chairman affirmed that digital transformation is the missing piece for Masan to rise from the image of a traditional corporation, erase the "multi-industry" prejudice and affirm its position as an integrated consumer experience platform like Walmart, Amazon, Alibaba, Reliance or Apple have done.
In 2025, Masan plans to operate with net revenue in the range of VND80-85.5 trillion, corresponding to growth of 7% to 14% over the same period. Profit after tax before distribution to minority shareholders is forecast to reach VND4,875 billion to VND6,500 billion, strong growth of 14% to 52% compared to VND4,272 billion in fiscal year 2024.
In the first quarter of 2024, Masan reported a net profit of nearly VND400 billion, up 280%. This result came from profit growth in the consumer - retail segments and contributions from strategic divestment from HCS.
Source: https://vietnamnet.vn/ty-phu-nguyen-dang-quang-bat-mi-ve-manh-ghep-con-thieu-2394886.html
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