UOB Vietnam, in collaboration with Oxalis Adventure under the auspices of Phong Nha - Ke Bang National Park Management Board, today announced a strategic partnership to promote the “Kingdom of Caves - Phong Nha - Ke Bang National Park” and ecotourism in Vietnam to UOB customers in five countries across ASEAN, including Singapore, Malaysia, Indonesia, Thailand and Vietnam.
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| From left to right, Mr. Pham Hong Thai - Director of Phong Nha - Ke Bang National Park, Mr. Paul Kim - Director of Personal Financial Services, UOB Vietnam Bank and Mr. Nguyen Chau A - General Director of Oxalis Adventure, at the cooperation signing ceremony on October 20, 2025 in Ho Chi Minh City |
Through this special partnership, UOB cardholders in the above countries will enjoy a 10% discount when booking tours operated by Oxalis in Phong Nha – Ke Bang. This is a rare opportunity to explore the natural wonders recognized by UNESCO, while encouraging the choice of responsible and sustainable forms of tourism.
In parallel, UOB Vietnam will launch a year-end loyalty program exclusively for domestic customers. Accordingly, the 10 customers with the highest total points accumulated from using UOB Vietnam's banking products will receive a reward of an expedition to Son Doong - the world's largest cave, dubbed "A once-in-a-lifetime experience".
This is part of UOB’s long-standing commitment to putting customers at the heart of everything we do. From exclusive experiences such as early bird tickets to concert tours by international music stars such as Taylor Swift and Ed Sheeran, to lifestyle rewards such as a Paul Smith-designed Mini Cooper or a Disney cruise, UOB continues to empower customers to live the things they love – For All You Love.
“We believe that banking is not just a place for transactions, but also a place to create memorable moments for customers. The power of collaboration not only opens up business potential, but also contributes positively to the community, nature and people. Our collaboration this time is a testament to that belief,” said Mr. Paul Kim – Head of Personal Financial Services, UOB Vietnam. “Through our partnership with Oxalis, we are proud to bring customers the opportunity to experience Vietnam’s natural heritage in an in-depth, personalized and unforgettable way.”
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| Mr. Paul Kim - Head of Personal Financial Services, UOB Vietnam Bank spoke at the event |
Oxalis Adventure - Vietnam's leading adventure travel company - is internationally recognized for its responsible tourism model and world-class cave exploration tours in Phong Nha - Ke Bang National Park, a UNESCO World Natural Heritage Site.
Mr. Nguyen Chau A - General Director of Oxalis Adventure shared: “Together with UOB Vietnam and Phong Nha - Ke Bang National Park Management Board, we wish to bring the opportunity to explore the natural beauty of Quang Tri, especially Son Doong, for those who love meaningful, quality experiences and deep connections with nature”.
With only 1,000 visitors allowed each year and tours usually filling up 1 to 1.5 years in advance, the Son Doong journey is one of the world’s rarest and most sought-after adventure experiences. Since its launch in 2013, the tour has welcomed more than 8,500 visitors and contributed positively to local economic development as well as nature conservation work here. This cooperation comes in the context of a strong recovery of adventure tourism in the Asia-Pacific region.
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| Mr. Nguyen Chau A - General Director of Oxalis Adventure spoke at the event |
According to the World Adventure Travel Society, visitor numbers are almost back to pre-pandemic levels by 2023, with hiking and trekking among the most popular activities. Southeast Asia, including Vietnam, is now ranked among the world's top destinations for adventure tourism.
In particular, Vietnam has been rated by the prestigious travel magazine Wanderlust (UK) as a paradise for cave lovers, notably Phong Nha - Ke Bang National Park with hundreds of majestic caves, a diverse ecosystem with 154 species of mammals and 314 species of birds, especially some new species discovered in 2024, continuing to affirm the special biological value of this place.
Recently, the prestigious international travel magazine Travel and Leisure also honored 6 caves in Quang Tri as destinations not to be missed when exploring Vietnam, including: Son Doong, En Cave, Phong Nha Cave, Thien Duong Cave, Tu Lan Cave system and Va Cave. Each cave possesses unique geological features and offers a fascinating exploration experience.
The signing ceremony of the memorandum of understanding today marks an important milestone in positioning Vietnam as a leading eco-tourism destination in the region.
Mr. Pham Hong Thai, Director of Phong Nha - Ke Bang National Park shared: “The National Park highly appreciates the tripartite cooperation model between banks, businesses and conservation agencies - helping to attract tourists with environmental awareness and enhance heritage values. Cooperating with UOB - a bank with an extensive international network - is an opportunity to bring Phong Nha - Ke Bang closer to the high-end customer community in the region, contributing to spreading the message of nature conservation”.
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| Mr. Pham Hong Thai - Director of Phong Nha - Ke Bang National Park spoke at the event |
According to the Phong Nha - Ke Bang National Park Management Board, in the first 9 months of 2025, Phong Nha - Ke Bang National Park welcomed more than 836,900 visitors, reflecting the strong growth of the tourism industry in this area. Of which, the number of domestic visitors reached more than 688,000, an increase of 2% over the same period last year. In particular, the number of international visitors exceeded 148,000, an increase of 18%, showing clear signs of recovery.
The management board aims to exceed 1 million visitors this year, with a special focus on attracting foreign visitors, to affirm Phong Nha - Ke Bang's position as a leading destination for eco-tourism and exploration in Vietnam.
Recently, at the World Travel Awards (WTA) Asia - Oceania 2025 ceremony held in Hong Kong (October 13), this National Park was honored in two categories: "Vietnam's Leading Natural Destination" and "Asia's Leading National Park". This is the first time a natural tourist area in Vietnam has been honored in both prestigious categories of WTA - the award known as the "Oscar of the world tourism industry".
Previously, this place was twice recognized by UNESCO as a World Natural Heritage: the first time in 2003 based on geological and geomorphological criteria, and the second time in 2015 based on biodiversity criteria.
Source: https://baodautu.vn/uob-viet-nam-oxalis-adventure-hop-tac-chien-luoc-voi-vuon-quoc-gia-phong-nha---ke-bang-d417527.html
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