“Business Culture - The Flow of Development and Integration”

That was the emphasis of comrade Nguyen Van Hung, member of the Party Central Committee, Minister of Culture, Sports and Tourism at the 2023 Annual National Forum with the theme "Business Culture - Development and Integration Flow" held on the afternoon of November 25 in Ho Chi Minh City. This is an event organized by the Ministry of Culture, Sports and Tourism and the Vietnam Association for Corporate Culture Development, following the success of the 2021 Forum with the theme "Cultural Acculturation - Foundation for Economic Recovery and Sustainable Development"; the 2022 Forum with the theme "Cultural Revival - Foundation for Economic Recovery and Sustainable Development".

The Forum is an important event to honor, encourage and contribute to enhancing the role of business culture of Vietnamese enterprises and entrepreneurs in the context of the VUCA world and the technological revolution and digital transformation. It is an opportunity for Party and State leaders to meet and exchange with the business community, listen to recommendations and proposals on mechanisms and policies to support enterprises, build corporate culture, business culture, and widely spread the Campaign "Building Vietnamese Corporate Culture" launched by the Prime Minister.

In his opening speech at the Forum, Comrade Nguyen Van Hung, Member of the Party Central Committee, Minister of Culture, Sports and Tourism emphasized: Our Party and State identify "enterprises as the heart of the economy", making extremely important contributions to the miracles of the Vietnamese economy in the renovation period. In the current period, our country is facing opportunities and challenges intertwined from the multi-dimensional impacts of globalization and international integration. Faced with the opportunities and challenges, we have chosen to revive national culture, protect cultural identity, promote the potential and strength of national culture in building corporate culture, and business culture is the core.

“Approaching in this direction, the business culture of an enterprise needs to clearly demonstrate the core identity of the enterprise; at the same time inherit and promote the unique cultural identity of the country and the Vietnamese people, associated with prosperous, sustainable development, and responsibility to society; spreading positive effects in the business community; promoting the image of the country, culture and people of Vietnam in the process of international economic integration”, Minister Nguyen Van Hung emphasized.

He also expressed his belief that with the participation and active response of entrepreneurs and enterprises, this year's Forum will provide effective proposals and solutions to develop a Vietnamese business community with scale, qualifications, ethics, business culture bearing national identity; with social responsibility, environmental protection awareness, and worthy contributions to the country's development goals.

At the Forum, the discussion and debate with the theme “Business to get rich or serve society?” took place enthusiastically with the participation of guest business leaders, consultants representing prestigious organizations and having practical experience in various business fields in Vietnam. The debate brought diverse and rich perspectives on the business identity of Vietnamese entrepreneurs. Getting rich and serving society are not opposites but complement and support each other, Vietnamese businesses and entrepreneurs need to balance these two goals. By doing so, they will be able to create sustainable values for themselves, for the country and for the world.

In addition, the Forum also had two special presentations by two prestigious and successful businessmen, Mr. Johnathan Hanh Nguyen - Chairman of the Imex Pan Pacific Group with the topic "Cultural identity of Vietnamese enterprises/entrepreneurs" with very practical stories and a presentation by Mr. Nguyen Huu Thai Hoa with the topic "Business culture in the 4.0 era", in which proposed solutions to help Vietnamese enterprises "integrate but not dissolve" in the context of the VUCA world and the strong technological revolution and digital transformation.

At the Forum, there was also a ceremony to honor and award the certificate of "Enterprise meeting Vietnamese Business Culture standards" in 2023 to 20 enterprises that met the standards of the Vietnamese Business Culture Criteria set approved by the National Council.

In addition, the Ministry of Culture, Sports and Tourism also awarded Certificates of Merit to 3 collectives with achievements in actively responding to the Campaign "Building Vietnamese Corporate Culture" launched by the Prime Minister and implementing the Set of Criteria for Vietnamese Business Culture in 2023; Organizing Committee 248 awarded Certificates of Merit to 8 units that actively responded to the Campaign "Building Vietnamese Corporate Culture" in 2023.

The 2023 Business Culture Forum is one of the practical and meaningful activities contributing to raising awareness and honoring the business culture of Vietnamese enterprises and entrepreneurs, while creating a forum for exchange, learning and sharing experiences among stakeholders. The forum also affirmed the role and contribution of business culture to the country's socio-economic development in the new period.

At the Forum, 20 businesses were honored and awarded the certificate of "Enterprise meeting Vietnamese Business Culture standards" in 2023:

1.FPT Joint Stock Company

2. Vietnam Airlines Corporation

3. Vietnam Dairy Products Joint Stock Company (Vinamilk)

4.MobiFone Telecommunications Corporation

5. Vietnam Public Joint Stock Commercial Bank (PVcomBank)

6.PVI Joint Stock Company

7.PV Drilling and Well Services Corporation (PV Drilling)

8. Branch of PetroVietnam Gas Corporation - Vung Tau Gas Processing Company (KVT)

9. Nhon Trach Oil and Gas Power Company

10. Lien Thai Binh Duong Import Export Company Limited

11.Sanest Khanh Hoa Beverage Joint Stock Company