Vietnam in Singapore's top 10 tourism markets

The Singapore Tourism Board (STB) has strengthened its long-term partnership with leading Southeast Asian travel platform, Traveloka, through a one-year Memorandum of Understanding (MoC) signed on 17 January. The signing ceremony was presided over by Ms Melissa Ow, CEO of STB, and Mr Caesar Indra, President of Traveloka.

The signing of the MoC comes as Singapore is working to boost its tourism recovery with Southeast Asia. Last year, Singapore welcomed 4.78 million visitors from the region.

Vietnam in Singapore's top 10 tourism markets - 1

This includes tourists from Vietnam, one of Singapore’s top 10 markets, with 434,000 arrivals by the end of 2023. This strong recovery reflects Singapore’s appeal as a world- class lifestyle destination for Vietnamese and Southeast Asian travellers, and the enthusiastic support from industry partners such as Traveloka.

This MoC marks a deeper collaboration between STB and Traveloka that goes beyond marketing campaigns. Most notably, the MoC will focus on enhancing consumer targeting through the sharing of insights and data. In addition, both parties will explore introducing new Singaporean products and experiences on the Traveloka platform. This new agreement demonstrates both parties’ shared commitment to continuously innovate and enhance the traveler experience across their Southeast Asian markets.

These efforts are also in line with Singapore Tourism Board’s latest campaign, “Made in Singapore”, which aims to transform everyday moments into extraordinary moments through unique and unexpected experiences that can only be found in Singapore. MoC and Traveloka reinforce this commitment by introducing new itineraries for personalized experiences, to enhance the traveller experience and introduce Singapore’s diverse offerings to more customers across Southeast Asia.

“Since our first collaboration in 2019, Traveloka has been a valued and important partner for us. As tourism in the region recovers, our partnership will help tap into Southeast Asia’s rich tourism potential, help us better understand our customers, and strengthen Singapore’s position as a top destination for travellers in the region,” said Terrence Voon, STB’s Managing Director for Southeast Asia.

In addition to attracting more visitors to Singapore, the partnership also emphasizes knowledge sharing and exploring new innovations that will enhance the quality of traveler engagement, such as STB and Traveloka exchanging insights to develop more targeted advertising campaigns and create more relevant travel experiences. By leveraging each other’s expertise, the collaboration aims to enhance the overall traveler experience and drive positive outcomes across Southeast Asia.

“Singapore is known as one of the top outbound destinations in the region. In 2023, we saw an 80% increase in total searches and transactions originating from Indonesia, Malaysia, Thailand, Vietnam and the Philippines for all products in Singapore as a destination compared to the previous year. We are excited to continue our partnership with STB to bring greater value to our customers. We are committed to providing more benefits and fulfilling consumers’ holiday aspirations, including their Singapore holiday plans, and this partnership marks an exciting chapter in enriching our customers’ experiences,” said Caesar Indra, President of Traveloka.

The MoC signing marks STB and Traveloka’s joint commitment to co-invest in marketing campaigns, focusing on Indonesia and expanding to Malaysia, Thailand and Vietnam. STB and Traveloka are planning to implement a number of marketing initiatives including co-organizing tours in collaboration with KOLs (key opinion leaders) and developing video content for digital media platforms.

What will Singapore have in 2024?

Singapore promises to bring exciting events, new attractions and exclusive deals to tourists this year. Visitors can experience vibrant festivals such as the Grand Prix Season Singapore (GPSS), spectacular entertainment programs including performances by global artists and world-class sporting events such as the Standard Chartered Singapore Marathon. Visitors from Vietnam can also look forward to attractive promotions and packages via Traveloka to make their trips to Singapore even more exciting.

In the first quarter of 2024 in Singapore, art activities will take a key position with product lines expected to captivate visitors, such as:

Chinatown Lunar New Year Festival: Celebrate Lunar New Year in Singapore's iconic Chinatown from 19 January to 9 March 2024. The festival includes a dazzling street light display, a lively countdown party, workshops, performances, festive treats, and the vibrant culture of this historic district.

The Legend of the Dragon Gate - Drone Show by the Bay – Experience a mesmerizing drone light show by Marina Bay, The Legend of the Dragon Gate will take place on 6, 10-11 and 16-18 February to celebrate the Lunar New Year. Themed “The Legend of the Dragon Gate - Drone Show by the Bay”, the show revolves around the story of the legendary Dragon King, brought to life through 1,500 drones against Singapore’s iconic nightscape.

Source