Vietnam to launch national tourism 'super app'

Vietnam plans to build Visit Vietnam, allowing one-touch ticket booking, integrating multimedia, AI and becoming a travel super app by 2027.

Visit Vietnam was introduced at the Workshop "Tourism Data in Digital Economy Development" organized by the Department of Tourism, the National Data Association in collaboration with a number of organizations on the morning of August 15. This will be a platform integrating information, reviews of destinations and travel service booking tools in Vietnam, considered a strategic step forward for digital tourism.

Accordingly, the National Data Association (NDA) is the unit that issues the project's policies and legal framework, and is also the project's certification agency. Sun Group Corporation is the unit that develops and operates the technology platform. The Vietnam National Administration of Tourism supports communication and promotes the initiative on national channels, while introducing and attracting the tourism business community to participate in the project.

The platform's data will be contributed mainly by the Vietnam National Administration of Tourism , the tourism business community and tourists.

Mr. Nguyen Trung Khanh, Director of Vietnam National Administration of Tourism, shared about Visit Vietnam on August 15.

Visit Vietnam will integrate advanced technologies such as the AI Travel Assistant virtual travel assistant system that can automatically plan and book services for tourists; the NDAchain.vn platform helps with decentralized authentication, ensuring the reliability and transparency of information and transportation, accommodation, food services, and loyalty programs. With Blockchain technology and Tokenization security process, data on the platform will be verified and protected.

Regarding the development roadmap, in October 2025, the project will initiate the National Data Platform, launch the National Tourism Dashboard version 1.0 for the Government, and operate the Program Announcement Portal. It is expected that by the second quarter of 2026, the platform will be launched to the public, focusing on building trust and providing travel planning tools, including a national blockchain-based authentication rating system and a trip planning feature.

The APEC 2027 event in Vietnam will be a milestone demonstrating Visit Vietnam's international stature, with a direct service booking system, AI-powered itinerary suggestions, and the launch of a data-as-a-service (DaaS) platform for businesses. The goal is to become a comprehensive travel "super app" after 2027, allowing one-touch ticket booking, multimedia integration, and contributing to leading the Vietnamese tourism market to the world.

At the workshop, representatives of the Vietnam National Administration of Tourism, the National Data Association (NDA), and strategic partners such as Sun Group, Visa, Mastercard, and Trip.com signed a memorandum of understanding to cooperate in developing the national tourism data platform Visit Vietnam.

According to Mr. Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration, it is expected that Visit Vietnam will overcome the situation of scattered information, lack of connection and difficulty in accessing.

Major Dao Duc Trieu, General Secretary of the National Data Association, affirmed that this is an important step to form a public-private tourism data ecosystem, connecting data from many sources, serving three goals at the same time: management - business - tourist experience.

According to him, tourism data not only reflects the number of visitors, destinations, and services, but also serves as a basis for forecasting trends, optimizing products, improving visitor experiences, and assisting management agencies in making evidence-based policies. Data will facilitate businesses to innovate, provide personalized services, and connect the Vietnamese tourism ecosystem with the global market.

vnexpress.net

Source: https://baolaocai.vn/viet-nam-se-ra-mat-sieu-ung-dung-du-lich-quoc-gia-post879689.html