Minh Huong Duck - Stories from the river, fields and aspirations to reach far

Once I returned to Tuyen Quang, in a late afternoon, a friend from Minh Huong (now Binh Xa commune) invited me to a rustic meal. In the middle of that meal, the free-range duck was processed into a boiled duck dish with garlic soy sauce or fragrant ginger fish sauce, golden skin, firm and sweet meat, which became an unforgettable memory.

My friend said: “Minh Huong duck is the pride of my hometown”. That statement made me think: a seemingly ordinary product, if preserved and cherished, can also become a “brand” carrying the beliefs and aspirations of a land.

Minh Huong duck is increasingly popular with consumers because of its rare delicious meat quality.

Minh Huong Duck - the identity of a countryside

Tuyen Quang is blessed with gentle rivers and fertile fields. Minh Huong ducks grow up in that space, swimming naturally, eating fallen rice grains, algae, shrimp and fish from the fields and streams. It is the harmony between nature and the care of farmers that creates a unique, unmistakable flavor.

Minh Huong duck is not only a delicious dish, but also a part of cultural memory. At every village market, at every death anniversary or festival, that duck is like a connection of family, like a call to return of children far away from home.

From local products to national brands

In the context of integration, what we need is not just “delicious duck” but “delicious duck story”. A product is only truly valuable when associated with a brand, when it has recognition on the national and international culinary map.

Minh Huong duck can follow that path. That is to build geographical indications: protect the origin, create trust for consumers. Diversify products: not only fresh duck but also processed products such as duck sausage, duck pate, smoked duck, canned broth... Link with tourism : bring tourists to Minh Huong to experience "duck cuisine at its birthplace", combined with eco-tourism, Tuyen Quang culture. Brand communication: tell the story of ducks from the fields, rivers to family meals, so that when everyone mentions Tuyen Quang, they immediately remember Minh Huong duck.

Aspiration to reach far

Developing the Minh Huong duck brand is not only developing a product, but also developing an economic and cultural space. It is a combination of clean agriculture, modern processing, e-commerce and experiential tourism.

Imagine one day, in large supermarkets across the country, in luxury restaurants in Hanoi, Ho Chi Minh City, or further in neighboring countries, diners will order "Minh Huong Duck - Tuyen Quang" with all the pride of a product bearing the mark of the region.

Minh Huong duck is a story about the appreciation of land, rivers, the sweat of farmers, and the identity of the homeland. If we know how to build a brand, Minh Huong duck will not only be a delicious dish, but also a cultural and economic ambassador of Tuyen Quang in the new era.

Brand development strategy framework for Minh Huong Duck - Tuyen Quang

In the short term (1-2 years), it is necessary to define the goal: Affirming the unique value, creating trust in consumers. In particular, focusing on building quality standards including establishing safe livestock farming processes, veterinary hygiene, no antibiotic residues, and traceability. Organizing initial brand recognition such as logo, packaging, labels, brand stories associated with the place name "Minh Huong - Tuyen Quang". Promoting through local channels through rural markets, Thanh Tuyen Festival, Clean Agricultural Products Fair. Linking livestock farmers - cooperatives - local authorities to create concentrated farming areas, consistent in quality, avoiding fragmentation.

In the medium term (3 - 5 years), the goal should be to expand the market and make Minh Huong duck a familiar domestic brand.

This stage requires the following steps:

Registering geographical indications (GI): legal protection, creating trust with consumers nationwide.

Diversify processed products: duck sausage, duck spring rolls, duck pate, smoked duck, convenient packaged products.

Connect with tourism industry: build tour "Return to Minh Huong to eat duck, listen to Then singing", associated with experience of Lo River, Na Hang Lake, Thanh Tuyen Festival.

Developing modern distribution channels: supermarkets, e-commerce platforms, restaurants and hotels.

Creative communication: building the story "Minh Huong Duck - flavors from Tuyen Quang countryside", told through short films, culinary clips, and TV shows.

Long-term phase (5 - 10 years), strive to make Minh Huong duck a national product, reaching out internationally.

National brand: put Minh Huong Duck into the list of 5-star OCOP products, towards a national brand.

Export: research potential markets such as Japan, Korea, China, Middle East, where there is high demand for quality duck meat.

Building a duck economic ecosystem: from breeding - processing - cuisine - tourism - culture. Each "Minh Huong duck dish" will be a bridge to promote the entire Tuyen Quang region.

Developing a center for experiencing and preserving Minh Huong duck breed: both to preserve native genetic resources and to serve as an educational and experiential tourism destination.

In line with the green, circular agricultural strategy: utilizing by-products (feathers, manure, processed by-products) as raw materials for other industries (animal feed, organic fertilizer, handicrafts).

Minh Huong duck is not just an agricultural product. It is a cultural - culinary - tourism brand, a combination of nature, the hands of farmers and the aspirations of a rural area. If we know how to go step by step, Minh Huong duck will not stop at village meals, but can also appear on the dining tables of big cities, even in many countries, so that every time we enjoy it, diners will remember a land of Tuyen Quang full of humanity and identity.

Le Minh Hoan (Vice Chairman of the National Assembly)

Source: https://baotuyenquang.com.vn/van-hoa/202508/vit-minh-huong-cau-chuyen-tu-dong-song-canh-dong-va-khat-vong-vuon-xa-1ce6c4b/