Building Thuy Bieu tourism brand

Land of great potential

Thuy Bieu is a land that still retains the ancient countryside features in the heart of Hue city, which is increasingly modernizing. People still live mainly on agriculture , with pomelo trees and rice cultivation. The precious feature of Thuy Bieu comes from the countryside landscape space still imbued with the green color of trees. The whole land is surrounded by the poetic Huong River, so the soul of Thuy Bieu is poetry, is being immersed in nature, is a slow lifestyle.

For more than 10 years, these values have been developed by the enterprise into unique tourism products and services that are hard to find elsewhere. Currently, Thuy Bieu has 2 luxury resorts and many homestays that attract domestic and foreign tourists. The experiential images bring many unique features of the rural garden land, such as: Walking around the narrow roads with tea bushes, pomelo gardens, rice fields; cruising to enjoy the landmarks along the two banks of the Huong River; exploring the cultural values and ancient garden house architecture; enjoying pomelo fruits and rustic dishes.

In the context that Hue city is approaching to become a city directly under the Central Government, the localities of the city including Thuy Bieu ward are indispensable components, needing to contribute their efforts to that great task. Thuy Bieu needs to fully promote human resources and natural resources to develop the local socio-economy , which is a typical highlight of Hue city. With the overall development orientation of Hue city, Thuy Bieu ward with its potential needs to orient the ward as "a clean green vegetable and fruit garden of Hue city".

Rural tourism development

Coming to Thuy Bieu, visitors can trust clean and diverse fruits picked from the garden, green vegetable farms that are friendly to health from the Huong River water source. Thuy Bieu gardens have places to serve visitors to learn about cultural and architectural values; there are places serving coffee, restaurants, exhibitions, music...; garden house architecture is diversified through the hands of landscape architects to form unique garden houses. Regarding cuisine, visitors can fully enjoy the taste of homegrown food with a strong countryside feel. Regarding the experience of rural space, visitors can relax and admire the beautiful nature on both sides of the Huong River, fragrant rice fields, fragrant pomelo flowers, and rustling bamboo groves.

From the above situation, it can be seen that building a rural tourism brand in Thuy Bieu is highly feasible, suitable for the ward's own advantages. Tourism with the participation of a large number of people from the stage of developing agricultural products, participating in tourism services will create a tourism culture for the locality. The great value of rural tourism serving the interests of Hue city people is enjoying clean food, improving health, experiencing nature to improve spirit, that is a great human value. Thuy Bieu people have more livelihoods, diverse career choices and a fresher life.

Conclusion No. 526-TB/TU of the Standing Committee of Hue City Party Committee dated April 6, 2023 on the development of the Project "Developing unique eco-tourism and community tourism of Hue City" also identified the key task in the coming time of Thuy Bieu as promoting natural strengths to develop tourism. In order for the project to bring practical results, solutions are needed for three issues. First, diversifying products and services associated with Thuy Bieu's advantages and suitable for the needs of the Hue market, especially clean fruits and vegetables; accompanying experience services. Second, developing tourism to diversify people's livelihoods, forming a complementary pair of agriculture and tourism. Third, supporting policies to encourage people to participate in tourism development and agricultural development.

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