Air-conditioned shirts attract customers, retailers 'make a fortune'

Air-conditioned sun protection shirts have become a summer “savior” for outdoor workers. Purchasing power has increased, the market has become more vibrant, and small traders are taking advantage to make a profit.

In the context of the North in the summer, the temperature increases, air-conditioned sun protection shirts are becoming a "lifesaver" for outdoor workers or people who often travel under the hot sun.

Traditional market "sold out"

Air-conditioned shirts are shirts that are integrated by the manufacturer with a mini fan and a rechargeable battery to help create a cool airflow, reducing the feeling of heat when worn. This type of shirt is mostly designed with a small fan attached to the back (2 fans), using a rechargeable battery with a usage time of 6-10 hours, depending on the capacity and capacity of each type of battery.

In particular, one advantage is that when the battery runs out, users just need to charge it like charging a phone, then can use the cooling mode.

The shirts are typically made from lightweight, breathable, UV-blocking fabric that is expected to help protect the skin from the sun. Premium versions also come with a spare battery, a replacement fan, and a one-year warranty, and are advertised as being imported from Japan.

According to a survey by reporters from Cong Thuong Newspaper, the selling price of this item is diverse, ranging from 400 thousand VND to more than 1.4 million VND/piece. If the popular type is cheaper, the capacity is moderate, while the high-end models have longer battery life, durable fabric and many accessories. If you buy the shirt separately, the price is cheaper, only about 200 thousand - 600 thousand/piece depending on the fabric, and the charger costs about 120 thousand - 200 thousand/piece. However, users will have to buy additional fans, connecting cables and batteries.

Air-conditioned sun protection shirts are a "savior" for many people in the hot season. Photo: Minh Khanh

Although not a new product on the market, this year customers still prefer to use air-conditioned sun protection shirts for the hot season.

According to a survey by reporters from the Industry and Trade Newspaper, at traditional markets, the demand for air-conditioned sun protection shirts has increased sharply. At Minh Khai wholesale market (Nam Tu Liem district, Hanoi ), clothing traders said that the number of customers looking to buy air-conditioned sun protection shirts is very high, especially in the last 3 days because it is the peak of the heat.

Imported goods are not enough to sell, many small traders are forced to "close orders first, deliver later", that is, "receive deposits" from customers first, and deliver goods 3-4 days later.

Ms. Tran Ngoc Huong, a vendor at Minh Khai market, said: " The past few days have been extremely hot, so the demand for air-conditioned heat-resistant shirts has increased sharply. My store ran out of stock yesterday, and this morning there was nothing to sell. Even many regular customers texted to ask to buy more, but they had to wait 4-5 days for the goods to arrive."

Ms. Vuong Quynh Hoa, a clothing vendor at Nghia Tan market (Cau Giay district, Hanoi) said that the hot weather has caused an increase in the number of customers looking to buy sun-protective clothing, especially those with air-conditioning fans. 2 days ago, she sold 5-6 pieces a day and now she has sold out, she has to order more from a wholesaler but it will take 4-5 days for the goods to arrive.

According to Ms. Hoa, this season's sun protection products are helping her store "make a fortune" but require "a lot of capital" and must continuously import more to sell.

Advantages of online shopping

Not only are traditional markets selling out, the convenience of online shopping, along with discount campaigns, Facebook "online markets", brand fanpages or e-commerce platforms also attract consumers, especially young people and housewives who have the habit of shopping online.

Air-conditioned sun protection shirt on Shopee. Screenshot

At Tokyo Life, the air-conditioned sun protection shirt is introduced as a high-end UPF50 product (including 1 shirt, 1 battery and 2 fans) with a listed price of 1,947 million VND and if purchased immediately, it will be exclusively discounted to 723 thousand VND to 1,224 million VND. However, the product is not available in stores but only sold online.

On Shopee, the cheapest one is sold for about 400,000 VND, including 2 fans, 1 shirt, 30,000amh battery, charger and connecting cable, and can be returned if the received product does not meet your needs.

On Facebook, prices also vary from 400,000 VND to over 1 million VND, depending on the brand, with full accessories including a shirt, replacement battery, cleaner, and fan. The seller said that the material of the shirt as well as the battery life greatly determine the price.

Air-conditioned sun protection shirts are sold on Facebook. Screenshot

With simple operations on phones or computers, consumers can easily search for products, compare prices between types of shirts, see real reviews from other customers and order immediately if satisfied, without having to go there.

This is a big advantage of online shopping, especially when hot weather makes many people reluctant to move.

To "attract" buyers, many stores also implement attractive incentive policies such as free express delivery or flexible return support within a few days if the product is not as described.

Ms. Tran Thi Hoa (a gas station employee) in Nam Tu Liem district said: “ 2 weeks ago, I bought an air-conditioned sun-protection shirt for 1.2 million , received a free battery and free shipping. I received the correct model, cool fabric, especially the color is quite satisfactory and the battery can be used for about 6 hours. I am very satisfied with the online purchase because the price is reasonable and I don't have to waste time going out in the sun to buy it. Because I often work outdoors, this shirt is very convenient, helping me reduce the feeling of heat significantly when working .”

Speaking to reporters from the Industry and Trade Newspaper, Professor Dr. Dinh Van Son, former Principal of the University of Commerce, emphasized that because this is a product with a high price, consumers should buy it from reputable addresses. Consumers should take the time to carefully read the feedback and star ratings at the store or on e-commerce platforms. These reviews will help buyers have a more objective view of product quality compared to price, thereby minimizing the risk of buying poor quality products.

Minh Khanh

Source: https://congthuong.vn/ao-dieu-hoa-hut-khach-tieu-thuong-hot-bac-390563.html