On the morning of May 12, Apple Vietnam announced the launch of an online store in the domestic market.
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Accordingly, the online Apple Store in Vietnam will officially open from 9:00 a.m. on May 18. Apple said that the online store has a team of experts who are always ready to share professional knowledge in Vietnamese and support customers when needed.
Apple's opening of an online Apple Store in the Vietnamese market is the first step in upgrading its services. Through this, in the upcoming iPhone 15 sale, Vietnamese users will be able to access official products sooner.
The Apple Store offers a full range of devices and accessories from Apple and its selected partners. This makes it easy for users to find and purchase the company's less popular products. However, the standard selling price from the company's website may be higher than the discounts and reductions at retail agents in the market.
In Vietnam, Apple currently only works and distributes their products to authorized retail partners and distributors. Apple opening an online store in Vietnam is also a "paving the way" sign showing the high possibility that there will soon be a direct Apple store located in Vietnam.
In addition, Apple’s opening of an online store also helps “raise” Vietnam’s position in the market. Because in the near future, the new iPhone generations that will be released this year will reach Vietnamese users faster than before, instead of having to wait 1-2 months.
Apple opens its online store in Vietnam just weeks after it opened its first brick-and-mortar stores in the Indian cities of Mumbai and Delhi.
According to Reuters, Apple CEO Tim Cook is betting on emerging markets. He sees this as an opportunity for Apple to grow because the population in these markets is young and the number of iPhones is not yet saturated.
TS (According to Reuters, AP)
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