Melia Vinpearl Thanh Hoa Hotel with its high-class amenities and services is the preferred choice of "luxury" guests when coming to Thanh Hoa.
According to the report of the Provincial Tourism Development Steering Committee, there are currently 80 tourism business investment projects in the province with a total registered capital of about 153 trillion VND. Among them, many large-scale projects, synchronous service systems, target high-end customer segments. Typically, Sam Son City - which is being planned to become a key tourist urban area of the region, attracts the participation of large corporations such as FLC,Sun Group , VinGroup... investing in high-end resort, entertainment and ecological urban projects. In particular, the Sea Square project and the Sam Son sea resort, entertainment and ecological tourism complex with a total investment of nearly 25 trillion VND are invested by Sun Group. This is a project expected to contribute to making Sam Son the most modern coastal tourist urban area in the country.
Mr. Le Quy Thu, representative of Sun Group in Sam Son area, said: “Sun Group always considers Thanh Hoa in general, Sam Son City in particular, as a key investment area, devoting resources and great attention. To complete the infrastructure and tourism services, making Sam Son a high-quality resort and entertainment destination, in the coming time we will deploy the high-rise apartment tower complex close to the sea The Pathway, creating a comfortable and classy living and resort space. Along with that, Sun Group will continue to develop large projects such as Am Tien Commercial Service and Cable Car Area (Trieu Son); Ben En high-class resort and entertainment complex (Nhu Thanh); Sun Beauty Onsen Thanh Hoa hot mineral resort complex (Quang Xuong) ... connecting with Sam Son beach tourism center to extend the experience of tourists. This is the driving force to contribute to attracting the high-end customer segment, contributing to making Thanh Hoa a four-star destination. season".
Along with promoting investment in 4-5 star entertainment and resort complexes, the province also strives to build tourism products associated with unique experiences and cultural depth - factors considered essential to attract the luxury customer segment. In particular, the community ecotourism product in the mountainous area of Thanh Hoa is a typical example. Up to now, Pu Luong Community Ecotourism Area (Ba Thuoc) has formed a system of homestays, resorts, and resorts, providing high-class experiences, while still ensuring factors that are suitable for the characteristics of the Thai ethnic group and close to nature. This is considered one of the province's typical "green tourism" models, currently attracting the "luxury" customer segment domestically and internationally.
Evaluating the community ecotourism products in the West of Thanh Hoa, some tourism experts commented that mountainous districts such as Thuong Xuan, Ba Thuoc, Lang Chanh, Quan Hoa, Quan Son... have all the elements to become destinations attracting high-spending tourists. From natural resources, traditional culture, to investment opportunities. The important thing is to have a clear and consistent strategy in positioning a high-quality tourism brand, avoiding spreading out and lacking depth.
Director of Huong Viet Travel Gold Investment Company Limited, Le Thi Huong, said: “In recent years, the customer segment using 4-5 star accommodation services when coming to Thanh Hoa has changed positively. If in the past, nearly 80% of customers used 2-3 star accommodation services, now the majority use 3-star services or higher. Since the beginning of the year, our customer base has chosen to use services at FLC Sam Son, Melia Vinpearl, Muong Thanh, Central, Flamingo Ibiza Hai Tien... and a number of high-end resorts in the province's community eco-tourism areas. Among them, many groups of guests use the gala dinner set menu worth 1 million VND/person; along with other entertainment services throughout the journey.”
According to the analysis of some tourism service providers, customers using high-quality services are very demanding in choosing destinations, prioritizing personalized experiences and safety factors. However, the advantage of serving this customer segment is the high possibility of return and positive feedback. With the advantage of being one of the localities attracting the largest number of visitors in the country as it is today, Thanh Hoa province needs to promote investment in international-standard wellness resorts (resorts combined with health care), or resort complexes combined with entertainment, recreation and culture on a regional scale. These will be the highlights that need attention, in line with the future tourism development trend. In the long term, it is necessary to build a complete high-end tourism ecosystem, in which the State plays a strategic role in creating and supervising, and businesses play a central role in creating products and providing services.
The success stories of national tourism centers such as Hanoi, Hue, Da Nang, Ho Chi Minh City, or regional tourism centers such as Ha Long, Hoi An, Nha Trang, Phu Quoc... can be lessons for Thanh Hoa to develop a strategy to attract "luxury" tourists. However, to truly make a breakthrough, Thanh Hoa tourism needs to find its own path, suitable to the strengths and cultural values of the destination. By seizing the opportunity well, along with investing in the right direction and pursuing quality, Thanh Hoa is expected to become one of the key tourism destinations of the country in the near future.
Article and photos: Hoai Anh
Source: https://baothanhhoa.vn/co-hoi-hut-dong-khach-hang-sang-250402.htm
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