Cultural diplomacy is an important part of foreign information work, creating momentum to promote the development of other areas such as: Tourism, trade, education, science and technology... In the context of deep globalization and increasingly strong image competition, Bac Ninh is showing a strategic mindset and synchronous action in cultural diplomacy work with efforts to build a dynamic, rich in identity, open and friendly local image.
Under the direct guidance of the Provincial Party Committee and the Provincial People's Committee, together with the proactive and creative participation of all levels, sectors and localities, Bac Ninh has been affirming its position on the national and international cultural map, making an important contribution to promoting its image, spreading traditional cultural values, promoting international cooperation and deep integration.
Identifying culture as both a spiritual foundation and a strategic asset in the integration process, in recent times, Bac Ninh has directed the organization of a variety of activities such as: The program "Bac Ninh Cultural Quintessence - Dong Ho Colors" at the walking street in Hanoi; opening free tours on weekends, from March to the end of June 2025, attracting thousands of visitors to craft villages and typical historical and cultural relics to promote the image of Bac Ninh culture and tourism to people across the country and international friends.
A prominent mark is the increasingly strong presence of Bac Ninh cultural heritage in international exchange and cooperation activities. Welcoming and working with delegations from Laos, the United States, Poland, Azerbaijan, Pakistan, China, Japan, etc. is not only limited to simple diplomatic ceremonies but has become profound and substantive cultural dialogues, helping Bac Ninh introduce its potential and strengths in culture and tourism, while opening up opportunities to promote investment cooperation. Notably, Bac Ninh is making international efforts to propose UNESCO to include “Dong Ho folk painting craft” in the list of Intangible Cultural Heritage in Need of Urgent Protection of Humanity.
Recently, on May 20, the delegation of the Department of Culture, Sports and Tourism of Bac Ninh and the Vietnam Institute of Culture, Arts, Sports and Tourism had a working program with the Permanent Delegation of Vietnam to UNESCO in France to study, learn international experiences and exchange expertise in the field of intangible cultural heritage conservation, thereby contributing to promoting the UNESCO registration process for the dossier "Dong Ho folk painting craft" in December 2025.
Maintaining the commitment to UNESCO in protecting and promoting the value of intangible cultural heritages that have been listed such as Bac Ninh Quan Ho folk songs, Ca Tru, Tug of war rituals and games... along with performing activities, heritage education, and domestic and international cultural and artistic exchange programs also shows that Bac Ninh has been making constant efforts to keep heritage alive in contemporary life.
The Department of Culture, Sports and Tourism has advised the Provincial People's Committee to issue a Plan for External Information Activities in 2025 to create a basis for implementing key communication programs. Since the beginning of the year, an average of nearly 800 news and articles about Bac Ninh have been published monthly in the Central press, comprehensively reflecting the fields of politics, economics, culture, tourism, investment, etc. This is vivid evidence of the enhancement of the province's position in national and international media.
In addition, some projects such as "Love Vietnam" of Nhan Dan Newspaper were implemented at Bac Ninh Temple of Literature, Do Temple, Phat Tich Pagoda; or the TV program "Dep 84" produced by Vietnam Television at relic sites, cuisine, and craft villages of Bac Ninh also created positive media effects, affirming the vitality and cultural depth of Bac Ninh-Kinh Bac in the flow of Vietnamese culture...
Along with coordinating propaganda and promotion on traditional press channels, the Department of Culture, Sports and Tourism also maintains and develops digital media channels such as: Bac Ninh Smart Tourism Portal, Provincial Foreign Affairs Information Page, industry fanpage... Many videos promoting the province's heritage and tourist destinations have been carefully invested, attracting hundreds of thousands of views and interactions on social networks, creating a strong spread of a dynamic and innovative Bac Ninh in the integration period.
The results of cultural diplomacy activities are a testament to the new stature and attitude of Bac Ninh, a dynamic, brave and confident locality integrating with sustainable values. Entering a new stage of development, Bac Ninh is demonstrating a strategic vision, placing culture at the center of socio-economic development with a clear and consistent direction of action.
In the coming time, the province will promote the effectiveness of external communication through high-quality video products - multi-platform - multi-audience; promote the image of "Bac Ninh - Kinh Bac" on social networks; apply AI technology to produce high-quality media products, international TVCs, apply virtual reality technology, and continue to take advantage of the positive spread of the MV Bac Bling... to introduce Bac Ninh as an attractive destination for cultural tourism, a land of convergence of thousand-year heritage and a high-tech industrial center, a transparent and modern investment environment.
In addition, strengthening control of false information and building a healthy and professional media environment are also the foundation for Bac Ninh to maintain its cultural brand in the digital age; expanding cultural cooperation programs with international organizations, universities, museums, and major media units...
In particular, each citizen and each organization plays the role of a media ambassador, joining hands to spread the image of Bac Ninh as a friendly, livable, and worth-investing place. With the province's strategic vision and the synchronous coordination between departments, branches, and localities, cultural diplomacy will continue to create a driving force to promote Bac Ninh's development, both promoting the image of the homeland and attracting resources and expanding opportunities for cooperation and deep integration with the world.
Source: https://cand.com.vn/Chuyen-dong-van-hoa/bac-ninh-tu-duy-chien-luoc-va-dong-bo-trong-ngoai-giao-van-hoa-i770329/
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