Customers choose moon cakes at Co.opmart Tay Ninh supermarket.
Purchasing power is still slow.
Right from the beginning of the 7th lunar month, stores and supermarkets have arranged booths to sell moon cakes and connected with units and businesses that need to order large quantities of cakes early to be proactive in the production and sale of moon cakes.
Some units predict that this year's market will be affected by people tightening their spending in the context of economic difficulties. Therefore, the number of imported cakes will be at the same level or slightly higher than the previous moon cake season.
“This Mid-Autumn Festival, Co.opmart Tay Ninh supermarket introduces to consumers mooncake products from Vietnamese brands such as Kinh Do, Nhu Lan, Bao Minh... In addition, the Co.op Bakery brand also introduces new products such as fresh vegetarian and salty mooncakes.
Compared to previous years, prices are still stable, no price increase. Regarding consumer purchasing power, it is the same as every year, customers come to the supermarket to choose moon cakes as gifts for relatives and family. The supermarket applies a discount policy of up to 16% for companies and factories buying in large quantities, and for normal customers, the discount is up to 10%" - Ms. Nguyen Thy Thu Tam, marketing manager of Co.opmart Tay Ninh said.
Sales staff at Kinh Do mooncake stall, 30/4 park area (Tay Ninh city) said that this year's mooncake products are diverse in design, prices are easily accessible to consumers, so sales are better than every year. However, purchasing power is still relatively slow, hopefully in the days leading up to the Mid-Autumn Festival, purchasing power will increase sharply.
Moon cake product counter at Co.opmart supermarket with diverse designs and types.
Food safety is the top priority
In order to ensure food safety for the health of the community and people during the Mid-Autumn Festival, the Department of Food Safety ( Ministry of Health ) has issued an official dispatch requesting the offices of the People's Committees of provinces and cities, the Departments of Health of provinces and cities, to direct functional units to strengthen the implementation of measures to ensure food safety for the 2024 Mid-Autumn Festival.
In particular, strengthening inspection and examination of compliance with legal regulations on food safety of food production, processing and trading establishments in the area; promptly tracing and recalling products that do not ensure food safety; strictly handling violations and publicizing the names of establishments, addresses and types of violating products in the press.
Mr. Nguyen Chi Hieu, residing in Ward 2, Tay Ninh City, is choosing to buy moon cakes at a handmade cake shop. Mr. Hieu said that his family has always had the habit of buying traditional moon cakes with clear origins, to feel secure when using or giving as gifts. For his family, food hygiene and safety are always the top priority.
To have a safe and meaningful Mid-Autumn Festival, each person and family needs to be careful in choosing and using moon cakes. Absolutely do not buy floating products, products of unknown origin, products that are deformed, expired, have unusual colors and packaging that lacks necessary information.
Unique mooncake printed with Vietnam map
To meet the increasing demands of customers, the moon cake market is constantly innovating. In addition to traditional flavors, many shop owners have invested in 3D cake molds, creating funny animal shapes, delicate flowers and leaves, replacing traditional cake molds. This diversity not only enriches the choices for customers but also demonstrates the endless creativity of bakers.
With the spirit of patriotism and national pride, Ms. Huynh Kim Nhu - Owner of Kim Nhu Bakery (Tay Ninh City) came up with the idea of making baked cakes printed with the map of Vietnam to celebrate Independence Day and welcome the Mid-Autumn Festival 2024.
Customers buy moon cakes at Kim Nhu bakery.
Ms. Kim Nhu shared: “This year, the National Day on September 2nd is also close to the Mid-Autumn Festival. Previously, on social networks as well as in many localities, there were many trends related to the national flag, so I came up with the idea of making moon cakes printed with the map of Vietnam, especially clearly showing the two archipelagos of Hoang Sa and Truong Sa of Vietnam on the cakes”.
The traditional moon cakes at Kim Nhu bakery are not only unique and stand out with the image of Vietnam map but are also trusted by many consumers because of the quality inside the cake. “This Mid-Autumn Festival, I want to choose traditional cakes to give to relatives and friends.
Knowing that Kim Nhu bakery has many different types of cakes, especially the launch of a product line printed with the map of Vietnam, I found it very creative and new, so I came here to experience and buy cakes as gifts for relatives and friends" - Ms. Hoang Nhu Phuong, living in Thai Binh commune, Chau Thanh district shared.
Mooncakes printed with the map of Vietnam at Kim Nhu bakery are chosen by many consumers.
The cakes are carefully selected by Ms. Kim Nhu from the input materials, checked for ingredients, origin, and ensured food hygiene and safety. According to Ms. Nhu, the purchasing power of consumers for retail products this year has increased compared to previous years, cakes with unique printed images are supported by many young people and the elderly. In addition, the store also has many types of cakes designed with luxurious boxes, suitable for gifts, affordable prices, suitable for many customers.
Mooncakes are not just a simple dish, but also have a deep symbolic meaning. For Vietnamese people, mooncakes represent reunion and family affection. The cakes printed with the map of Vietnam at Kim Nhu bakery have contributed to spreading patriotism and national pride, especially among young people.
Hoang Yen - Nhat Quang
Source: https://baotayninh.vn/banh-trung-thu-truyen-thong-len-ngoi-a178218.html
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