Mooncakes 'hit the streets' early, waiting for customers to buy

TPO - With more than a month to go until Mid-Autumn Festival, it is not difficult to see stalls selling moon cakes early along the streets of Hanoi . However, these shops are all deserted, waiting for customers to buy.

According to the reporter's records, since the beginning of the 7th lunar month, many moon cake stalls have appeared on the streets of Hanoi with prestigious cake brands, diverse in designs, products, prices... However, in contrast to the crowded number of stalls, the shopping atmosphere at the mobile cake stalls is quite gloomy, with few visitors and shoppers.

A mooncake vendor on the sidewalk of Pham Ngoc Thach (Dong Da district, Hanoi) said that the store has been open since the beginning of the 7th lunar month. "This year, the stalls opened earlier than usual to serve different customer groups, partly to compete with online sales. In the first days of opening, there were almost no customers, occasionally a few customers stopped by to ask about the price. Consumers who buy at this time mainly buy to try, or send as gifts far away," this employee shared.

Many branded mooncake stalls have appeared on Xa Dan Street, Nam Dong Street, Pham Ngoc Thach Street, Chua Boc Street, Thai Ha Street, Le Trong Tan Street... however, they are all in a common state of "no customers".

"The advantage of traditional cake stalls is that they ensure quality, origin, brand, and listed prices, so they gain the trust of buyers," said a salesperson. The average price of each cake ranges from 60,000 to 100,000 VND/piece. A box of 4 cakes costs an average of 400,000 to 1,000,000 VND/box. Cake prices have increased slightly compared to previous years.

Two large cake stalls on the sidewalk of Nguyen Luong Bang Street (Dong Da, Hanoi) opened at the beginning of the 7th lunar month, but have been sluggish with few customers.

A cake stall is located in a prime location, Nam Dong - Xa Dan intersection waiting for customers to buy.

Kiosks with an area of 15 to 20 square meters each are built with sturdy iron frames on Chua Boc Street. There are quite a few moon cake stalls but they have few customers.

This year, companies have added many new flavors to the cake.

Price list posted at a bakery. The average price of each cake ranges from 60,000 - 100,000 VND/cake.

The stall on Hoang Cau street appeared quite early.

A deserted stall on Thai Ha street, staff "sitting around doing nothing".

The stall on Lang Ha street is decorated eye-catchingly, but customers only "drop by".

A stall appeared in front of a large urban area right in the center of Hanoi but suffered from sluggish sales.

With high-end cakes, high prices make them harder to sell than popular cakes.

The shops are close together on Pham Ngoc Thach street.

This year's Mid-Autumn Festival, the shape and design of moon cakes are renewed every year to be more eye-catching and modern, but it still seems to not attract many customers to buy.

Customers are careful when choosing moon cake products.

Many customers not only care about product quality, design, and packaging, but also want to have more new experiences.

Duy Pham

Source: https://tienphong.vn/banh-trung-thu-xuong-pho-som-mon-moi-cho-khach-mua-post1663388.tpo