Journalism on TikTok: Innovating policy communication in the digital age

On the afternoon of August 6, the Press Department (Ministry of Culture, Sports and Tourism) coordinated with TikTok Company to organize a training course on "Skills in using TikTok platform in policy communication".

Amid the strong growth of social networks, TikTok – an entertainment platform once considered a “playground for young people” – is gradually becoming an important tool for press agencies to reach the public.

Realizing this great potential, the Press Department (Ministry of Culture, Sports and Tourism) coordinated with TikTok Company to organize a training course on "Skills in using TikTok platform in policy communication" on the afternoon of August 6, at TikTok Creator House, Vincom Mega Mall Royal City.

At the training session, officials from press agencies were analyzed in detail about the change in public information reception behavior, learned deeply about the Livestream feature on the platform and how to apply this feature to convey current news quickly and accurately. The training course provided strategies to increase content visibility and natural recommendations on the TikTok system, helping information reach a wider audience./.

Source: https://www.vietnamplus.vn/bao-chi-tren-tiktok-doi-moi-truyen-thong-chinh-sach-thoi-dai-so-post1054260.vnp