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Tuy Hoa coastal commercial real estate "catches the eye" of northern investors

The rise of coastal real estate in emerging markets such as Tuy Hoa (Phu Yen) is strongly attracting cash flow from northern investors, especially in the context of the market needing to find flexible investment channels, transparent legal status and attractive profit margins.

Báo Phú YênBáo Phú Yên16/05/2025

If a few years ago, investors in the North mainly focused their capital on traditional markets such as Nha Trang, Da Nang, Phu Quoc... then up to now, the trend has clearly shifted to areas with long-term growth potential, newly completed infrastructure and low prices. Tuy Hoa City ( Phu Yen ), with the advantage of a large coastal land fund, improved connecting infrastructure and impressive tourism growth rate, is becoming a new "promised land" attracting investors.

The trend of money flow shifting from North to South

According to many market research units, the number of searches and transactions from Northern investors in the South Central region increased sharply in 2023 and the first quarter of 2024. In particular, Tuy Hoa recorded a growth of more than 40% in interest compared to the same period last year, according to data from Batdongsan.com.vn.

Ms. Minh Thu, Deputy General Director of a large real estate company in Hanoi , said: “Most customers in the North currently tend to 'avoid the storm' by looking for projects with clear legal status, reputable investors, and especially products that can be exploited immediately. Coastal shoptels are becoming the number 1 choice.”

Tuy Hoa: New coastal city with lots of room for price increases

With a coastline of nearly 200km and a pristine ecosystem, Phu Yen possesses outstanding advantages for developing resort tourism , but has not been overexploited. Currently, the price of coastal land in Tuy Hoa is still at the level of 60-90 million VND/m², much lower than the average in Nha Trang or Da Nang (200-400 million VND/m²).

HTL Seaside project owns a strategic location in Tuy Hoa coastal city.
HTL Seaside project owns a strategic location in Tuy Hoa coastal city.

At the same time, the North-South Expressway (section through Phu Yen), the national coastal road, the expanded Tuy Hoa airport and the Vung Ro port planned for logistics development... are contributing to pushing the real estate value of the area to a new level.

HTL Seaside - Destination for timely investors

Standing out in the center of Tuy Hoa is HTL Seaside, a complex of high-end commercial and resort townhouses with long-term legal ownership, located on Hung Vuong Boulevard - the main road connecting the airport, city center and the sea.

The project offers three product lines: Seaview Shoptel, Biz Shoptel and Boutique Shoptel, flexibly designed, suitable for both living and business models such as: mini hotel, homestay, spa, showroom, souvenir shop, representative office...

The multi-functional design of Shoptel HTL Seaside can be used for both living and business, bringing stable cash flow to investors.
The multi-functional design of Shoptel HTL Seaside can be used for both living and business, bringing stable cash flow to investors.

Notably, this is also one of the key projects chosen to celebrate the 50th anniversary of Phu Yen Province Liberation Day, demonstrating a commitment to construction progress and quality. At the same time, it is a key project that contributes to opening a new future for urban infrastructure and real estate development in the locality.

Along with that, the current attractive sales policy is a "lever" to promote cash flow to the project: Support loans up to 70% of the contract value with 0% interest rate for 36 months. The investor discounts up to 15% for early payment and especially supports business exploitation for 12 months. Smart shelter channel in the context of economic fluctuations

In the context of escalating gold prices, volatile stocks and the wave of restructuring and streamlining the apparatus in many corporations and ministries spreading, coastal real estate with clear legal status and real exploitation potential such as HTL Seaside is becoming a "safe destination" for cash flow.

Mr. Nguyen Duc Tuyen, an investment expert from Hanoi, commented: “We are shifting our investment to new markets, where in just a few years, the value of assets can double or triple. Phu Yen and especially HTL Seaside are converging many factors to become a long-term destination.”

HTL Seaside is not only a place to live, but also an opportunity to create a legacy asset in the new era. Among the myriad of investment options, a property for both living and business exploitation in a rapidly developing coastal area like Tuy Hoa is the reasonable - effective and safe solution.

Source: https://baophuyen.vn/quang-cao/202505/bat-dong-san-thuong-mai-bien-tuy-hoa-lot-tam-ngam-gioi-dau-tu-phia-bac-bdf19a7/


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