Ministry of Industry and Trade warns to be careful with "winged" real estate advertisements

(QNgTV) - The National Competition Commission (Ministry of Industry and Trade) has just issued a warning that the Vietnamese real estate market is developing strongly, becoming one of the fields attracting large capital flows.

The National Competition Commission ( Ministry of Industry and Trade ) recommends that consumers should be cautious with advertisements about the real estate market containing false information. Photo: National Competition Commission

However, along with that is the explosion of real estate advertising on all channels, from billboards, social networks, livestreams to video reviews, Google Ads, Facebook Ads... One of the reasons why consumers are easily caught up in the "matrix" of advertising is the increasingly sophisticated way of communication. Project introductions often emphasize emotional factors, appealing to the psychology of "own now - enjoy immediately" or "invest for super fast profits"...

What is worrying is that many advertisements contain false information, exaggerate utilities, and promise unrealistic profits, making it easy for consumers to fall into the "trap" of expectations. When discovering the difference between the advertisement and the contract, many people have lost hundreds of millions of dong in deposits that cannot be recovered. One of the common forms of false advertising today is providing information about non-existent utilities in the project.

This leads to a gap between what is advertised and what is legally binding, making buyers feel cheated when they realize that amenities are not present in reality. On the other hand, for the same project, buyers can receive dozens of different pieces of information, depending on the broker or agent who approaches them. This behavior not only loses consumer confidence but also entails legal consequences for investors.

Faced with the above situation, the National Competition Commission recommends that consumers should not completely trust perspective images or verbal promises. At the same time, buyers should transact directly with investors or officially authorized agents, with clear distribution contracts and full legal information, and should limit transactions through individual brokers without legal authorization, to avoid risks if disputes arise.

Source: https://quangngaitv.vn/bo-cong-thuong-canh-bao-can-trong-voi-quang-cao-co-canh-ve-bat-dong-san-6505412.html