Top 3 CQI Robusta Scorecard
According to information from AN-ANDICO Investment and Development Company Limited (Nam Yang Commune, Dak Doa District), the Gia Lai Robusta coffee product of the HAYABEAN team has reached the top 3 of the CQI Robusta scoreboard updated on June 11, 2025 with 87.5 points (after 1 Vietnamese enterprise and 1 Thai enterprise).
To participate in the assessment, the HAYABEAN team's sample is prepared according to the information sample instructions of Stone Village Lab - CQI's partner in Vietnam, receiving encryption and following the process of CQI's security assessment system.
Accordingly, the coffee lot participating in the scoring (1.3 tons) is Robusta coffee grown at an altitude of 800-900 m above sea level; the growing area is in Hai Yang commune, Dak Doa district. The coffee is processed using the natural method, without adding yeast or any by-products to save maximum production costs and promote the strengths of local coffee.
Mr. Nguyen Tan Cong - Director of the Company - said: Team HAYABEAN was established in 2024 by ANDICO Company, CADAHIL and a group of young people specializing in making specialty coffee, high-quality coffee and providing green beans for domestic and foreign roasters. Thanks to previous processing experience, combined with the nature of Robusta coffee beans grown since 1997 and the local nutrient-favored growing area, it has created a product with a sweet aftertaste, natural flavor, smooth body...
The criteria for evaluating Robusta specialty coffee are based on the criteria for green coffee beans and evaluated through a cupping scale (tasting). The cupping results will be ranked according to the evaluated scale: reaching 70-79 points, the coffee sample is considered "High Quality Robusta", from 80 points or more is the "Fine Robusta" standard. Currently, very few samples in the world reach above 87 points, the highest recorded is 90-93 points.
“From the above evaluation criteria, we understand that to achieve Fine Robusta quality is the story of the journey of the coffee bean before roasting. Or more specifically, the direct impact of factors: natural conditions, soil, farming methods, harvesting, processing, preservation, and finally roasting.
With this evaluation result, Fine Robusta Gia Lai coffee of HAYABEAN team reached the top 3 of CQI's Robusta scoreboard. This is one of the breakthroughs, affirming the quality of Gia Lai Robusta coffee in particular and of Vietnam in general in the international market; is the motivation and pride of Vietnamese farmers who are cultivating and processing high-quality Robusta coffee.
Looking at this list, roasters around the world will look for high-quality raw materials to purchase, opening up great opportunities for ANDICO, CADAHILL in particular and the HAYABEAN team in general, together with the locality, to connect quality coffee to domestic and foreign markets" - Mr. Cong shared.
Creating a unique feature for Robusta Gia Lai
As a master in the specialty coffee industry, Mr. Le Trung Hung - the first Q Grader Lecturer in Vietnam - said: Through the process of teaching and working with many businesses in Gia Lai, he realized that many farms in the province have focused on investing in building a sustainable coffee production and processing network and a part of specialty coffee products to export to major markets such as the EU, US, Japan...
The favorable factor to create a unique flavor identity for Robusta Gia Lai is the convergence of ideal conditions of temperature with a clear amplitude of change between day and night, creating a characteristic quality of raw materials, suitable for processing methods, and characteristic flavor profiles. This is something that production areas with low temperature amplitude cannot have.
“As the specialty coffee market is becoming a global trend, Vietnam is the second largest coffee exporter in the world but has only exploited a small part of the value from this high-end segment. Recently, when domestic coffee samples participated in the CQI scoring, I saw very high scores, with some samples reaching 89 points. That proves that Vietnamese specialty coffee is gradually affirming its quality in the international market.
Compared to conventional processing, specialty coffee has much higher value. However, the value also depends on the story of building the product brand. Therefore, in the strategy of building a brand for specialty coffee, businesses and cooperatives in Gia Lai do not only stop at improving quality but also have to create emotional connections with customers, tell the story and passion of making specialty coffee products, with the journey from the garden to the cup of coffee" - Mr. Hung shared.
Gia Lai currently has 106,400 hectares of coffee. The goal of developing more than 2,340 hectares of specialty coffee by 2030 is not a large number in terms of area but has strategic significance in creating a high-value coffee segment, building a local industry brand, and opening the door to a "difficult" market.
And Fine Robusta not only brings high economic value to the producer, but this product line is gradually conquering the "difficult" markets in the world. It is not only an economic story but also a strategy to preserve the environment and indigenous cultural values.
Mr. Doan Ngoc Co - Deputy Director of the Department of Agriculture and Environment - said: "In the strategy of developing the coffee industry, Gia Lai aims to maintain a stable area. In addition to creating a source of quality raw materials, the province also encourages producers to process products to increase the value of coffee beans by making high-quality coffee lines and specialty coffee. This requires producers to go from the stage of care, good control of pesticide residues, to the technology of preliminary processing, preservation and processing of finished products.
The industry continues to encourage the development of organic coffee material areas with traceability, focusing on ideal climate zones. The direction of organic production and processing of specialty coffee not only increases economic value but is also a long-term, sustainable strategy to elevate the position of Gia Lai coffee on the world specialty coffee map.
Source: https://baogialai.com.vn/ca-phe-robusta-gia-lai-chinh-phuc-phan-khuc-gia-tri-cao-post327764.html
Comment (0)