More large-scale fairs like the first Autumn Fair in 2025 are needed.

According to experts, organizing a large-scale national fair has "breathed new life" into trade promotion activities and at the same time stimulated consumer demand.

This is a condition to help businesses get ready for the biggest consumption season of the year - Lunar New Year 2026. Therefore, similar events should be organized. Fall Fair first time 2025.

Dr. Le Dang Doanh, former Director of the Central Institute for Economic Management, commented: "The 2025 Autumn Fair Not only is it an opportunity to promote and introduce products, but it also becomes a "golden season" for many businesses when revenue increases sharply, customers are numerous and market confidence is aroused.

From small start-up businesses to large export brands, all have recorded clear results, which is proof of a well-organized and professional trade promotion event." Dr. Le Dang Doanh said.

Experts say there is a need for more large-scale fairs like the first Autumn Fair in 2025.

According to Mr. Doanh, this fair is considered a boost for many small and medium enterprises, especially those specializing in regional specialties, clean food and traditional handicrafts. Not only can they sell their products, they also have the opportunity to connect with agents, expand their markets and promote their brands to consumers in the provinces.

“According to the report of the Ministry of Industry and Trade, direct revenue at the Fair reached nearly 1,000 billion VND, an increase of 40-45% compared to the average level of national trade promotion events in recent years. The total value of transactions, contracts and signed memorandums of understanding (MoUs) reached about 5,000 billion VND, demonstrating the role of the Autumn Fair as a launching pad for domestic and international trade,” Mr. Doanh said.

The expert expects: “With the resounding success of the event, I think we need to organize more large-scale fairs like the first Autumn Fair in 2025. I completely agree with the plan to organize a series of annual “Four Season Fairs” at VEC, starting with the upcoming Spring Fair in 2026.

This will contribute to affirming that the Vietnamese market is not only attractive in terms of scale and development speed, but also a safe, friendly and promising destination for domestic and international investors."

Many deals were made at the first Fall Fair in 2025.

Sharing the same opinion, Mr. Phu Duc Thien, Deputy General Director of Golden Health Production, Trade and Service Company Limited ( Khanh Hoa ) said: “I am honored to participate in the first Autumn Fair - 2025 organized by the Ministry of Industry and Trade. This is a large and prestigious playground, helping Vietnamese goods get closer to domestic and international consumers. I hope there will be more fairs of this scale so that Vietnamese businesses can be supported to develop.”

At this fair, Mr. Thien's company brought to the fair bird's nest products that are produced according to international standards and are present in many markets such as the US, Dubai, and Thailand. Although the business's revenue at the fair was not too sudden, the effectiveness of communication and reaching consumers was "very impressive". Thousands of people were directly consulted on how to distinguish real and fake bird's nests, better understanding the value of the product.

“Our expectation is not just to sell more products but to bring consumers smart consumption knowledge,” Mr. Thien expressed.

According to Mr. Thien, the strong participation of the Ministry of Industry and Trade in organizing national-scale fairs has contributed to strengthening market confidence, helping people "return to Vietnamese goods". Especially, with the time nearing Lunar New Year being the peak consumption season, organizing an event on a scale similar to the Autumn Fair will continue to create a large-scale shopping "meeting place", while also helping domestic enterprises recover after a period of stagnation.

Mr. Thien also affirmed: " Businesses will definitely participate if there is an event similar to the Autumn Fair. Next time, we will prepare more goods to serve customers better."

From the success of The First Autumn Fair - By 2025, it can be affirmed that business confidence has been rekindled, the purchasing power of the domestic market has shown signs of positive recovery and above all, the proactive and professional involvement of management agencies has brought about clear results.

The first Autumn Fair in 2025 brings together the participation of 34 provinces and cities; Central ministries and branches; over 2,500 Vietnamese and international organizations and enterprises; and attracts a large number of international partners and friends.

Although it was only prepared in a short time, with a large amount of work, high requirements, large area, and required the coordination and participation of many agencies and units, the Fair was truly a "super trading floor", "super practical laboratory" of trade promotion policy when it achieved "6 bests": Largest scale; most modern space; most diverse products; highest quality; most attractive activities and best incentive policies.

These are truly vivid and convincing evidences of the country's integration mindset, outstanding capacity, breakthrough aspirations, and contemporary stature; at the same time, they are a crystallized symbol of the spirit of solidarity, creativity, high determination, great efforts, drastic actions, "only discuss doing, not retreating" of the Government, ministries, branches, localities, business community, entrepreneurs and Vietnamese people.

Source: https://baolangson.vn/can-them-nhung-hoi-cho-tam-co-nhu-hoi-cho-mua-thu-lan-thu-nhat-2025-5064168.html